Company: Rapido
Location: Kolkata
Function: Market Research / Business Operations
Role Type: Internship
Rapido is a leading mobility platform in India, connecting customers with Captains through convenient and affordable transportation solutions. We are continuously expanding our offerings and strengthening our understanding of customer needs and on-ground market dynamics.
We are looking for a proactive and enthusiastic Market Research Intern who is comfortable working on the ground, interacting with customers and Captains, and gathering actionable market insights. The role involves supporting BTL (Below-the-Line) marketing activities, conducting field research, and understanding customer behaviour and market trends.
Conduct on-ground market research to understand customer preferences, behaviour, and expectations.
Interact with customers and Captains to collect feedback, identify pain points, and understand market requirements.
Support the planning and execution of BTL marketing activities and field-level initiatives.
Gather information on local market trends, competitor activities, and customer engagement opportunities.
Analyse field observations and feedback to identify actionable business insights.
Maintain accurate records of research findings, survey responses, and field activities.
Collaborate with internal teams to share insights and support business and marketing decisions.
Strong verbal communication and interpersonal skills.
Willingness to travel locally and work on the ground for research and execution activities.
Interest in market research, consumer behaviour, and business operations.
Basic understanding of BTL marketing and field execution is an advantage.
Good observation, data collection, and problem-solving skills.
Ability to interact confidently with diverse customer and Captain cohorts.
Basic proficiency in MS Excel or Google Sheets for maintaining research data.
Proactive, curious, and comfortable engaging with people.
Self-motivated with a hands-on approach to fieldwork.
Able to convert conversations and observations into meaningful insights.
Flexible and adaptable to changing on-ground requirements.
If you enjoy interacting with people, exploring markets, and understanding real-world customer behaviour, this is an opportunity to gain hands-on experience in market research and business operations at Rapido.