Role Charter

About the Role

As the Lead Product Designer (UI/UX) at ShopDeck, you will be the guardian of our product’s user experience and visual identity. You will lead and mentor a team of designers while remaining deeply involved in the architectural foundations of our product. In this role, you'll report directly to the CEO/Head of Product to translate business strategy into thoughtful, high-quality design execution across the entire UI/UX lifecycle.

At ShopDeck, we’re building the future of “service as software.” While traditional commerce platforms focus on helping merchants build websites, we believe merchants want something more valuable: growth. Our mission is to challenge the status quo by creating a platform where AI-powered agents actively help merchants acquire customers, optimize operations, and drive revenue.

As a design leader, you will play a key role in bringing this vision to life. You will design intuitive, intelligent product experiences that seamlessly integrate AI-driven capabilities into the merchant journey. From defining scalable design systems to crafting high-fidelity interactions, your work will help shape a platform where technology doesn’t just power a storefront—it actively helps merchants succeed and grow.

Key Responsibilities

Design Strategy & Thinking: Lead end-to-end design sprints. You will turn ambiguous business goals into clear problem statements, user-centric journeys, and measurable KPI targets.
Aesthetic Leadership: Raise the visual bar. We are looking for "high-craft" interfaces that are not just functional but beautiful, intentional, and premium.
Token-Based Systems: Architect and own our Design System (Tokens/Variables). You will ensure that our interface components are scalable across web and mobile, allowing for seamless handoffs and rapid iteration.
Managerial Track: Mentor junior and senior designers, conduct design reviews, and foster a culture of "Craft and Candor." You will define the design hiring roadmap and team culture as we scale.
Cross-Functional Bridge: Collaborate with Engineering and Product teams to ensure design specs are implemented with 1:1 precision, leveraging your knowledge of front-end constraints.

Expertise & Skills

Education: Bachelor’s or Master’s in Design from a Tier-1 institute (NID, IIT-IDC, NIFT, or Srishti Manipal).
Visual & Experience Mastery: A portfolio that stands out for its aesthetic appeal and logical rigor. You have a master-level understanding of typography, grids, layout, motion, and information architecture.
Systems Thinker: Deep foundational knowledge of token-based design systems. You understand how to manage design variables for color, spacing, and typography across complex SaaS surfaces.
Product Maturity: 6–10 years of experience, with at least 2 years in a leadership/managerial capacity within a product-led company.
Tech-Forward: Expert-level Figma skills (Variables, Prototyping) and a habit of using AI tools to optimize your team's workflow.

What We Value

Logic (UX): You care about the friction in a merchant's flow and the clarity of the journey.
Scale: You build systems, not just screens. You think about 10,000 merchants, not 1.
Aesthetics (UI): You believe that a beautiful interface builds trust and merchant confidence.
Craft: You care about the 4px vs 8px spacing and the subtle "feel" of a transition.
Ownership: If you see a friction point, you fix it without being asked.

Why Join Us?

Series B Growth: Join a high-velocity team at the most exciting stage of a startup's journey.

Impact: Build the tools that empower the next generation of Indian D2C brands.

Lead Product Designer at ShopDeck