Founding GTM Strategy Lead

Gurgaon, Bengaluru

We are looking for our 1st GTM Lead to take the reins of our go-to-market strategy as a founding member, laying the strategic foundation for rapid customer and revenue growth. You will collaborate & work with the founder to build, test, and execute scalable approaches for market entry, customer acquisition, and long-term commercial success in a fast-moving environment.

Key Responsibilities

Develop and own the end-to-end GTM strategy, including market analysis, segmentation, customer profiling, positioning, and execution planning.
Collaborate with product and engineering to align launch, messaging, and marketing efforts with business objectives.
Build and iterate on sales and growth processes - including playbook development, lead generation, pipeline building, and performance tracking.
Identify opportunities, growth drivers, and potential revenue channels for new products or customer segments.
Define customer journey, test conversion funnels, and experiment with acquisition tactics across digital and offline channels.
Establish and manage foundational partnerships and alliances that accelerate early traction.
Support founders in investor communications, fundraising, and commercial due diligence as GTM owner.
Iterate strategy based on data, customer feedback, and market signals, owning outcomes and KPIs end-to-end.

Desired Profile

2–3 years experience leading or driving GTM, growth, or sales in venture-backed, high-velocity startups.
Demonstrated success implementing early GTM strategies, building operational processes, and scaling commercial outcomes.
Deep analytical and strategic thinking, with capacity for creative experimentation and operational execution on the ground.
Startup mindset; eager to own strategy and execution, change hats, and operate with high autonomy in a mission-driven culture.
Experienced using AI to create, automate & optimize workflows.

Bonus Skills

Prior experience in new market entry, consumer apps, or high-growth tech verticals.
Familiarity with CRM, sales automation, and modern marketing/growth stacks.
Direct contribution to fundraising or investor processes as a commercial leader.
Advanced Excel/financial modeling or data-driven growth analysis capabilities.

Must Have

Prior experience using AI to create, automate & optimize workflows.
Must be a current or former pet parent, or have been associated with an animal welfare group.

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Key Responsibilities

Develop and own the end-to-end GTM strategy, including market analysis, segmentation, customer profiling, positioning, and execution planning.

Collaborate with product and engineering to align launch, messaging, and marketing efforts with business objectives.

Build and iterate on sales and growth processes - including playbook development, lead generation, pipeline building, and performance tracking.

Identify opportunities, growth drivers, and potential revenue channels for new products or customer segments.

Define customer journey, test conversion funnels, and experiment with acquisition tactics across digital and offline channels.

Establish and manage foundational partnerships and alliances that accelerate early traction.

Support founders in investor communications, fundraising, and commercial due diligence as GTM owner.

Iterate strategy based on data, customer feedback, and market signals, owning outcomes and KPIs end-to-end.

Desired Profile

2–3 years experience leading or driving GTM, growth, or sales in venture-backed, high-velocity startups.

Demonstrated success implementing early GTM strategies, building operational processes, and scaling commercial outcomes.

Deep analytical and strategic thinking, with capacity for creative experimentation and operational execution on the ground.

Startup mindset; eager to own strategy and execution, change hats, and operate with high autonomy in a mission-driven culture.

Experienced using AI to create, automate & optimize workflows.

Bonus Skills

Prior experience in new market entry, consumer apps, or high-growth tech verticals.

Familiarity with CRM, sales automation, and modern marketing/growth stacks.

Direct contribution to fundraising or investor processes as a commercial leader.

Advanced Excel/financial modeling or data-driven growth analysis capabilities.