AM - Social Media

What do we do:
ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”.

Proposition for merchants:

D2C selling made as easy as selling on e-com marketplaces

Why build this?

1. India's D2C wave has been limited to venture-funded D2C brands today

2. The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces

3. Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization

4. Status-quo software solve for work-flow management of storefront but don't do enough on “helping” merchants sell well!

Our proposition

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability. Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
 

1. Marketing manager (“top of the funnel”)

2. Category manager (“products/merchandising”)

3. Product manager (“website/app metrics”)

4. Ops manager (“shipping metrics”)

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability. Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Founders:

1. Rishabh Verma

2. Harmin Shah

Role Charter: AM - Social Media:
We are looking for an Assistant Manager, Social Media to plan, run and grow ShopDeck's presence across Instagram, LinkedIn and YouTube. You will own the content calendar day to day, guide a small team of creators, and turn performance data into better content. This role suits someone who is equally comfortable writing a sharp caption, briefing a designer and reading an analytics dashboard.

Responsibilities:

Strategy and planning

• Help shape the quarterly social media strategy in line with brand, marketing and business goals.

• Build and maintain the monthly content calendar across all platforms, including campaigns, launches and key dates.

• Track platform trends, algorithm changes and competitor activity, and recommend what to test next.

Content creation and publishing

• Write and edit platform-native copy, captions and scripts for posts, Reels, Shorts, carousels and stories.

• Brief designers, video editors and agencies, and review creative for quality and brand consistency.

• Schedule and publish content on time, and keep the brand voice consistent across channels.

Community and reputation

• Oversee responses to comments, DMs and mentions within agreed turnaround times.

• Spot negative sentiment or potential crises early and escalate with a suggested response.

• Build relationships with followers, creators and brand advocates.
   

Campaigns, influencers and paid social

• Plan and run influencer and creator collaborations, from shortlisting to contracts to reporting.

• Support paid social campaigns on Meta and LinkedIn: audience setup, creative testing and budget tracking.

• Coordinate with performance marketing so organic and paid content work together.
   

Analytics and reporting

• Track reach, engagement, follower growth, traffic and conversions for every channel.

• Prepare weekly and monthly reports with clear insights and next steps.

• Run A/B tests on formats, timings and hooks, and feed the learnings into the plan.
   

Team and collaboration

• Guide and review the work of social media executives, interns and freelancers.

• Work closely with brand, product, PR, sales and customer support teams.

• Manage approval workflows and keep content guidelines and playbooks up to date.

Required qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Business or a related field.

• 3–4 years of hands-on social media experience, with at least 1 year guiding others or owning a brand account end to end.

• A portfolio of campaigns or accounts you have grown, with results you can show.

• Strong writing and editing skills in English and Hindi.

• Working knowledge of native analytics on Meta, LinkedIn, YouTube and X.

• Experience managing a content calendar and multiple stakeholders at once.

Preferred qualifications and tools

• Experience in D2C, SaaS, fintech, media or at a digital agency.

• Hands-on with Meta Ads Manager and LinkedIn Campaign Manager.

• Experience running influencer programmes or UGC campaigns.

• Basic video editing and design skills for quick turnarounds.