Creative Lead - HOOC
Bangalore
Location- Bengaluru (On-site)
About the Role
At OWLED, we're building the future of content with HOOC (House of Organic Content), our dedicated content-first division focused on creating high-performing, platform-native content that drives real business impact.
We are looking for an experienced and visionary Creative Lead to define and elevate the creative standards across all brands managed by HOOC. This role is responsible for shaping content strategies, driving innovative storytelling, mentoring creative teams, and ensuring every piece of content aligns with brand objectives while delivering exceptional audience engagement.
The ideal candidate combines strategic thinking with hands-on execution, possesses a strong understanding of digital-first content, and has the ability to inspire teams to consistently produce high-quality creative work.
Key Responsibilities
Creative Strategy & Direction
Define and own the creative vision for all assigned brands.
Develop content strategies aligned with business objectives, audience behavior, and platform trends.
Lead brainstorming sessions to generate innovative and culturally relevant content ideas.
Ensure each brand maintains a distinct, consistent, and impactful creative identity.
Creative Excellence
Review and approve concepts, scripts, storyboards, edits, and final content before delivery.
Maintain high standards of storytelling, design, production quality, and execution.
Continuously improve creative processes to enhance quality and efficiency.
Introduce fresh formats, trends, and innovative storytelling approaches.
Team Leadership
Lead and mentor Creative Strategists, Copywriters, Designers, Editors, and cross-functional pod teams.
Provide constructive feedback and coaching to enhance individual and team performance.
Foster a collaborative, high-performance creative culture.
Conduct regular creative reviews, training sessions, and knowledge-sharing initiatives.
Cross-Functional Collaboration
Partner with Account Managers, Production, Design, Video, and Strategy teams to execute campaigns effectively.
Work closely with clients to understand brand expectations and translate them into compelling creative solutions.
Ensure creative ideas remain feasible within timelines and production budgets.
Campaign & Content Oversight
Oversee end-to-end creative execution from ideation to publishing.
Ensure campaign objectives, platform best practices, and audience insights are incorporated into every deliverable.
Monitor campaign performance and optimize future creative strategies based on data and insights.
Innovation & Market Intelligence
Stay updated on emerging digital trends, creator economy developments, platform algorithm changes, and consumer behavior.
Identify opportunities to experiment with new content formats and engagement strategies.
Benchmark competitors and industry leaders to continuously improve creative output.
Required Qualifications
Bachelor's degree in Marketing, Advertising, Mass Communication, Media, Design, or a related field.
5–8+ years of experience in creative strategy, advertising, digital content, or social media.
Prior experience leading creative teams in an agency, media company, or content-first organization.
Strong portfolio showcasing successful digital campaigns and high-performing content.
Required Skills
Creative & Strategic Skills
Exceptional storytelling and conceptual thinking.
Strong understanding of social media platforms and content ecosystems.
Expertise in campaign ideation and content strategy.
Ability to transform business objectives into compelling creative concepts.
Strong visual and editorial judgment.
Leadership Skills
Team mentoring and people development.
Strong decision-making and problem-solving abilities.
Excellent stakeholder management.
Ability to provide clear, actionable creative feedback.
Operational Skills
Project planning and prioritization.
Time management in fast-paced environments.
Ability to manage multiple brands and campaigns simultaneously.
Strong attention to detail and quality assurance.
Why Join OWLED Media?
At OWLED Media, creativity is at the heart of everything we do. As a Creative Lead, you'll have the opportunity to shape digital-first storytelling for leading brands, mentor talented creators, experiment with innovative content formats, and directly influence campaigns that reach millions of viewers. You'll work in a fast-paced, collaborative environment where bold ideas are encouraged, ownership is valued, and creativity drives business impact.