Performance Marketing @ Riverline

About Riverline

Riverline.ai is building a credit-improvement platform for India's 6 crore+ loan borrowers.

Our mission is simple:

Help borrowers escape debt traps by understanding their debt, improving their credit health, and converting debt into long-term savings.

Today, millions of Indians have multiple loans, low credit scores, missed payments, high interest burdens, and very little trustworthy guidance on how to recover financially.

We believe financial recovery is not just about paying off debt. It is about education, planning, and creating a path back to financial stability.

Your job will be to figure out:

Audience - Who should we target first?
Messaging - What makes borrowers trust and engage?
Channels - Where should we acquire users from?
Funnel - How do we convert clicks into active users?
Experiments - What should we test first, and how do we learn?
Economics - What CAC is viable, and what metrics matter before revenue?

Name *

Email *

Contact Number *

How soon can we start working together on this from Mon-Sat? *

Tomorrow

Next Monday

Next month

What is the best performance marketing account you have managed? (also add relevant links, like link to an instagram/twitter/linkedin/facebook/google page)

What is very different in your approach to performance marketing that makes you unique compared to others? (25 words max) *

Link to your linkedin profile

Link to any other relevant social profile of your work (eg: instagram, twitter, substack, blog, portfolio, etc)

If you joined Riverline tomorrow and had ₹2L to deploy over the next 10 days to acquire the first 100,000 qualified borrowers? Please share 1 idea (30 words max) of the same: (What would you test first? What would you avoid? What assumptions would you challenge?) *

What is your current compensation (in INR) on freelance projects or current company you're at for this?

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