Job Summary:

As a Associate CRM you will be responsible for developing and executing effective retention campaigns aimed at reducing customer churn and increasing customer lifetime value. The ideal candidate will have a deep understanding of customer behavior, strong analytical skills, and experience in developing and implementing successful retention campaigns.

Job Responsibilities:

● Conduct customer segmentation and analysis to identify key retention opportunities and develop targeted campaigns.

● Develop and manage campaign calendars and schedules to ensure timely execution. of campaigns. Understanding of various channels like push notification, Email, Sms, WhatsApp & CleverTap journey.

● Collaborate with cross-functional teams, including product, marketing analytics, to optimize retention campaigns.

● Monitor campaign performance and report on key metrics, including customer retention, engagement, and revenue.

● Continuously test (AB Test) and optimize campaigns to improve results.

● Stay up-to-date on industry trends and best practices in retention marketing.

Job Requirements:

● Seeking a professional with a minimum of 2-3 years experience in developing Push Notifications, email marketing, and Whatsapp.

● Graduates or Post graduate from Tier-1/Tier-2 college

● Good to have proficiency in CRM tools such as Clevertrap/Moengage/Webengage

● Knowledge of SQL/Python for data analysis (in performance dashboards) will be an added advantage

● Strong analytical skills, hands on experience with Excel and data visualization

● Ability to work in a fast-paced environment and manage multiple projects simultaneously

Associate Manager - CRM