Associate Manager - CRM
Job Summary:
As a Associate CRM you will be responsible for developing and executing effective retention campaigns aimed at reducing customer churn and increasing customer lifetime value. The ideal candidate will have a deep understanding of customer behavior, strong analytical skills, and experience in developing and implementing successful retention campaigns.
Job Responsibilities:
● Conduct customer segmentation and analysis to identify key retention opportunities and develop targeted campaigns.
● Develop and manage campaign calendars and schedules to ensure timely execution. of campaigns. Understanding of various channels like push notification, Email, Sms, WhatsApp & CleverTap journey.
● Collaborate with cross-functional teams, including product, marketing analytics, to optimize retention campaigns.
● Monitor campaign performance and report on key metrics, including customer retention, engagement, and revenue.
● Continuously test (AB Test) and optimize campaigns to improve results.
● Stay up-to-date on industry trends and best practices in retention marketing.
Job Requirements:
● Seeking a professional with a minimum of 2-3 years experience in developing Push Notifications, email marketing, and Whatsapp.
● Graduates or Post graduate from Tier-1/Tier-2 college
● Good to have proficiency in CRM tools such as Clevertrap/Moengage/Webengage
● Knowledge of SQL/Python for data analysis (in performance dashboards) will be an added advantage
● Strong analytical skills, hands on experience with Excel and data visualization
● Ability to work in a fast-paced environment and manage multiple projects simultaneously