What do we do:

ShopDeck helps e-commerce merchants set up and manage their D2C storefront “proﬁtably”.

Proposition for merchants:

D2C selling made as easy as selling on e-com marketplaces

Why build this?

India’s D2C wave has been limited to venture-funded D2C brands today
The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
Shopify / Status-quo software solve for work-ﬂow management of storefront but don’t do enough on “helping” merchants sell well!

Our proposition

We have a software + services proposition for the merchant with the goal of optimising for the merchant's proﬁtability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve proﬁtability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

Marketing manager (“top of the funnel”)
Category manager (“products/merchandising”)
Product manager (“website/app metrics”)
Ops manager (“shipping metrics”)

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s proﬁtability .Over time, the goal

is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Founders:

Rishabh Verma
Harmin Shah

Role Charter: Strategy Analyst

As a Strategy Analyst, you will be responsible for driving strategic initiatives, business performance, and operational excellence through data-driven decision-making. The role requires a strong analytical mindset to identify business opportunities, uncover operational inefficiencies, and translate insights into actionable strategies that support the company's growth objectives. You will work closely with Leadership, Product, Operations, Sales, and Growth teams to evaluate business performance, solve complex problems, and enable informed strategic decisions across the organization.

What You'll Do (Key Responsibilities)

Business & Strategic Analysis: Analyze business performance, market trends, and operational data to identify growth opportunities, optimize processes, and support strategic decision-making.
Data-Driven Insights: Build dashboards, perform data analysis using SQL, Excel, and BI tools, and present actionable insights and recommendations to leadership for informed business decisions.
Cross-Functional Collaboration: Partner with Product, Operations, Sales, Marketing, and Finance teams to solve business challenges, evaluate initiatives, and drive strategic projects from planning to execution.
Performance Tracking & Reporting: Define and monitor key business metrics (KPIs), conduct root cause analysis for performance gaps, and provide regular reports with recommendations for continuous improvement.
Strategic Planning & Process Improvement: Support annual and quarterly business planning, perform competitive and market research, evaluate new business opportunities, and recommend scalable process improvements to enhance operational efficiency and business growth

Experience & Background:

2–4 years of experience in E-commerce, D2C, Marketplace, SaaS, high-growth startup, top-tier consulting firm, or a Founder's Office/Chief of Staff role.
Tier-1 Pedigree [Top IIT, NIT, BITS]
Strong experience in solving business problems using data, developing strategic recommendations, and driving cross-functional initiatives.
Demonstrated ability to work in fast-paced, ambiguous environments with ownership of end-to-end projects.
Excellent analytical and problem-solving skills with proficiency in Advanced Excel, SQL, and data visualization tools (Power BI/Tableau preferred).
Experience in business planning, performance tracking, market research, process optimization, or strategy execution is highly preferred.
Strong stakeholder management, communication, and presentation skills, with the ability to influence decision-making across teams.
Prior exposure to consulting frameworks, business case analysis, financial modeling, or strategic planning will be an added advantage.

Skills & Mindset:

Analytical Problem Solving: Ability to analyze data, identify root causes, and develop actionable solutions to business challenges.
Process Optimization: Strong aptitude for identifying inefficiencies and driving improvements to enhance onboarding effectiveness and operational scalability.
Business Acumen: Understands key business metrics and can translate data insights into meaningful business recommendations.
Stakeholder Management: Effectively collaborates with cross-functional teams and influences stakeholders to drive outcomes.
Communication & Data Storytelling: Presents complex analyses and insights in a clear, concise, and actionable manner.
Ownership & Execution Excellence: Demonstrates accountability, attention to detail, and the ability to independently drive initiatives from insight to implementation.

At ShopDeck, you’ll:

● Impact Lives: Help hundreds of sellers grow their brands online

● Innovate Fearlessly: Experiment, learn, and push boundaries.

● Thrive Together: Work with diverse, driven minds in a culture of care and boldness.

Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.

Strategy Analyst_Hits