Content Strategist Application

Mumbai

DISRPTVE is a strategy-led marketing agency based in Mumbai. We build brands that cut through the noise and stay un-ignorable. We work across brand strategy, content production, performance marketing, and celebrity partnerships.

We are not looking for people who can just execute. We are looking for people who think, who have taste, and who care about the work. If that sounds like you, this form should be fun.

The Role

We are looking for a Content Strategist who leads what we create and why it works. You are deeply tapped into platform culture, with a sharp instinct for what is about to hit before everyone else catches on. Strategy here is not a post-mortem exercise; it is the engine that drives every piece of content we produce. You will be working across a diverse client roster, which means adapting strategy per brand while maintaining a

clear creative point of view. Some clients need aggressive, trend-first content. Others require considered, narrative-driven work. Your job is to read the room, shape the brief, and build content systems that perform consistently.

What You Will Do

• Lead content strategy across multiple client accounts, defining what gets made and why.

• Spot platform trends early and turn them into actionable creative ideas before they peak.

• Translate client briefs into clear, executable content plans and workflows.

• Shape both video and static content direction, working closely with editors, designers, and writers.

• Build content calendars, campaign frameworks, and brand content systems.

• Monitor content performance and adjust strategy based on what the data says, not assumptions.

• Present strategy and creative rationale directly to clients with clarity and conviction.

What We Are Looking For

• Proven experience in content strategy, ideally at an agency or in a fast-paced brand environment

• Deep, active knowledge of Instagram, YouTube, LinkedIn, and emerging platform trends

• Strong understanding of how content performs differently across formats and platforms

• Ability to translate trends into brand-relevant ideas without forcing the fit

• Sharp communication skills, both written and verbal, for internal teams and client-facing work

• Comfort managing multiple brands and briefs with different strategic needs simultaneously

Nice to Have

• Experience with performance data, analytics dashboards, or content reporting tools

• Familiarity with paid media strategy and how organic content feeds into paid amplification

• Background in brand planning or account strategy

Name *

Email *

Phone Number *

Resume / CV *

LinkedIn profile *

Current Role *

Link to your portfolio or body of work (Drive, Behance, website, whatever you have) *

Link to any content strategy work you have done: calendars, content plans, campaign decks, or brand content you shaped. For at least 2, explain the thinking behind them. *

Pick a brand that had a noticeable shift in their content strategy in the last 6 months. What changed, why do you think they changed it, and did it work? *

A new D2C protein bar brand with zero following hires you. No budget for influencers or paid ads for the first 3 months. What is your content strategy for Instagram? Be specific: formats, frequency, content pillars, first 10 posts. *

What is a content trend right now that most brands are jumping on but should not be? Why? *

A brand's reels are averaging 10K views but their engagement rate is below 1%. What is likely going wrong and what would you change? *

What do you consume daily to stay ahead on trends? Be specific: accounts, newsletters, platforms, routines. Not "I scroll Instagram." *

You are about to onboard a new client. Before any content is created, what do you need to know? Walk us through the exact questions you ask and the research you do in the first 48 hours. *

Pick any brand's Instagram page that you think has a clear, well-executed content strategy. Now pick one that has no strategy at all but posts regularly. Drop both handles. Tell us what separates the two. *

What is the difference between a content calendar and a content strategy? Most people confuse the two. Tell us where the real work lives. *

A client asks you to replicate exactly what a competitor is doing because "it is working for them." How do you handle this conversation? *

Pick a category (food, fashion, fitness, fintech, anything). Tell us what most brands in that category are getting wrong with their content right now and what the smartest one is doing differently. *

What is a format, series, or content IP that does not exist yet on Instagram but should? Describe it. Which type of brand should own it? *

Give us an example of a brand that turned a negative moment (bad PR, a product fail, a public complaint) into great content. What made it work? Could most brands pull this off or was it brand-specific? *

Where do you want to be in 2 years? Not the polished answer. The real one. *

If we gave you full control over one brand's content for 90 days, which brand would you pick and what is the first thing you would change? *

Send us one piece of content from anywhere on the internet that you think is the best example of strategy meeting execution. No explanation needed. What you pick tells us more than any answer on this form. *

Lastly, Why DISRPTVE? Be honest. What made you fill this form out instead of scrolling past it? *

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