Content Strategist Application

Mumbai

Name *

Email *

Phone Number *

Resume / CV *

LinkedIn profile *

Current Role *

Link to your portfolio or body of work (Drive, Behance, website, whatever you have) *

Link to any content strategy work you have done: calendars, content plans, campaign decks, or brand content you shaped. For at least 2, explain the thinking behind them. *

Pick a brand that had a noticeable shift in their content strategy in the last 6 months. What changed, why do you think they changed it, and did it work? *

A new D2C protein bar brand with zero following hires you. No budget for influencers or paid ads for the first 3 months. What is your content strategy for Instagram? Be specific: formats, frequency, content pillars, first 10 posts. *

What is a content trend right now that most brands are jumping on but should not be? Why? *

A brand's reels are averaging 10K views but their engagement rate is below 1%. What is likely going wrong and what would you change? *

What do you consume daily to stay ahead on trends? Be specific: accounts, newsletters, platforms, routines. Not "I scroll Instagram." *

You are about to onboard a new client. Before any content is created, what do you need to know? Walk us through the exact questions you ask and the research you do in the first 48 hours. *

Pick any brand's Instagram page that you think has a clear, well-executed content strategy. Now pick one that has no strategy at all but posts regularly. Drop both handles. Tell us what separates the two. *

What is the difference between a content calendar and a content strategy? Most people confuse the two. Tell us where the real work lives. *

A client asks you to replicate exactly what a competitor is doing because "it is working for them." How do you handle this conversation? *

Pick a category (food, fashion, fitness, fintech, anything). Tell us what most brands in that category are getting wrong with their content right now and what the smartest one is doing differently. *

What is a format, series, or content IP that does not exist yet on Instagram but should? Describe it. Which type of brand should own it? *

Give us an example of a brand that turned a negative moment (bad PR, a product fail, a public complaint) into great content. What made it work? Could most brands pull this off or was it brand-specific? *

Where do you want to be in 2 years? Not the polished answer. The real one. *

If we gave you full control over one brand's content for 90 days, which brand would you pick and what is the first thing you would change? *

Send us one piece of content from anywhere on the internet that you think is the best example of strategy meeting execution. No explanation needed. What you pick tells us more than any answer on this form. *

Lastly, Why DISRPTVE? Be honest. What made you fill this form out instead of scrolling past it? *

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