At Attirelly, we’re building India’s ethnic fashion discovery and commerce platform — connecting customers with boutiques, designers, and ethnic wear brands across India.
Think Zomato for discovering outfits + Myntra for shopping.
With 1000+ stores onboarded and thousands of brands in the pipeline, we are now building the marketing engine and brand that will shape how India discovers ethnic fashion.
At 0→1 phase, we are looking for a Marketing lead Founding Member who will work directly with the Founder as a Generalist.
Build Attirelly’s positioning, voice, and customer narrative.
Own social media direction, marketing calendar, campaign roadmap, and distribution approach.
Work with content teams to turn ideas into stories customers connect with.
Plan campaign objectives, target audiences, messaging, and execution plans.
Lead the team to execute online and offline marketing campaigns around weddings, festivals, fashion trends, local markets, and designer launches.
Measure campaign effectiveness and identify what drives business impact.
Build relationships with fashion communities, creators, and early adopters to increase brand presence.
Lead Creator and UGC Team — by negotiations and execution with external partners.
Plan city-level initiatives through exhibitions, store collaborations, local communities, colleges, and offline activations.
Build strategic relationships across the wedding ecosystem — wedding planners, stylists, makeup artists and relevant partners.
Identify, pitch, and develop collaboration models that create value for partners and Attirelly.
Work with internal teams to lead partnership conversations, coordinate execution, and build repeatable ecosystem-led growth opportunities.
Own audience understanding — understand customers deeply, their preferences, buying behaviour, motivations, and challenges.
Talk to customers, boutiques, and designers to uncover insights.
Build customer personas and insights across cities, occasions, and segments.
Identify which channels, campaigns, content formats, and partnerships drive traffic, customer acquisition, engagement, retention, and revenue.
Build acquisition loops through content, creators, communities, partnerships, and activations.
2–4 years experience in marketing, growth, content, brand, community, or consumer businesses.
Scrappy — can create high-impact content without big budgets.
Comfortable working in an early-stage startup where you build things from scratch.
Want ownership, responsibility, and the opportunity to build from scratch.
Enjoy taking initiative, experimenting, and solving problems independently.
Prefer a typical 9-to-6 role with fixed tasks and predictable routines.
Expect everything to be fully structured and already defined.
📍 Location: Delhi ( in-office, Monday to Saturday )
💡 Compensation:
1 year experience: ₹25k–₹40k
2–3 years experience: ₹40k–₹70k + ESOPs Rs 3 Lac
4+ years experience: ₹70k–₹1.5L + ESOPs Rs 5 Lac
📍 Website: https://attirelly.com
💡 Marketing Founding Member Role