Creative Strategist - OWLED Media

Location: Bangalore (Onsite)
Experience: 2 to 4 years of work experience

About the Role:

We’re looking for a Creative Strategist who lives on the internet, breathes content, and thinks in hooks.

Someone who scrolls not just to consume, but to decode why something works and how to make it better.

At OWLED, you won’t just write lines. You’ll build ideas people can feel. From sharp hooks to full campaigns, you’ll think strategically and execute with strong creative judgment across video, social, and brand work.

If you enjoy brainstorming, connecting insights to execution, and building content that actually performs, this role is for you.

What You’ll Do:

Research & Strategy
• Study trends, creators, formats, and audiences deeply
• Decode what’s working and translate it into actionable ideas
• Turn briefs into clear creative directions and campaign thinking

Ideation & Concepting
• Crack campaign ideas that feel fresh and non-repetitive
• Build content formats across short-form, long-form, and campaigns
• Think visually and contextually, not just in words

Writing & Execution
• Write hooks, scripts, outlines, and content structures
• Build decks and presentations that are clear, structured, and sharp
• Work closely with editors, designers, and writers to bring ideas to life

Performance & Optimisation
• Analyse content performance and refine ideas based on what works
• Understand retention, pacing, and storytelling for digital platforms

AI & Workflow
• Use AI tools to improve speed, research, and output quality
• Treat AI as a thinking partner, not a shortcut

Who You Are:

• You are deeply plugged into internet culture and trends
• You consume content across platforms and analyse why it works
• You think in ideas, formats, and campaigns, not just posts
• You can balance instinct with insight
• You are detail-oriented and care about how things look, sound, and land
• You are curious, fast, and comfortable working in a high-output environment

Requirements:

• 2 to 4 years of experience in content, strategy, or creative roles
• Strong research, writing, and conceptual thinking skills
• Familiarity with Instagram, YouTube, LinkedIn, and digital content formats
• Ability to communicate and collaborate effectively with creative teams

What You Should Be Good At:

• Turning “hmm” into “oh damn”
• Seeing the campaign, not just the caption
• Knowing when to simplify instead of over-explaining
• Building structured, clutter-free presentations
• Translating insights into execution

Bonus Points If:

• You have a strong point of view and can defend it clearly
• You’ve written short-form scripts or worked on viral content formats
• You understand retention, pacing, and editing flow
• You’ve used AI tools to speed up your thinking and output
• You notice the small details others miss

What You’ll Get:

• Work on high-impact content, campaigns, and creator IPs
• Exposure to fast-moving, performance-driven content systems
• Collaboration with a strong creative and strategy team
• Opportunity to build standout work across formats