Offline Experience Lead - Gully Labs
Role Summary
As the Offline Experience Lead, you will own the performance and growth of our physical retail channels. Your mandate is to design and execute high-impact in-store experiences that drive footfall, improve conversion, increase AOV, and build repeat customers.
This is a highly execution-led role that sits at the intersection of retail, growth, brand, and operations-with clear accountability for store-level performance.
What You’ll Do
Own store performance metrics including footfall, conversion, AOV, repeat rate, and revenue per sq. ft., and drive consistent growth.
Increase walk-ins, engagement, and sales through local demand generation, activations, and on-ground execution.
Design and optimise store layouts, merchandising, and customer flows to maximise conversion and storytelling.
Lead store launches, pop-ups, and drops with clear ROI and revenue goals.
Enable and train store teams with selling frameworks, service standards, and upsell/cross-sell playbooks.
Capture customer insights, remove friction in the offline journey, and continuously improve the experience.
Build repeatable systems and playbooks to scale retail success across new stores and cities.
What we're looking for
3–6 years of experience in D2C retail, offline growth, or retail experience roles.
Proven track record of driving store-level revenue and conversion improvements.
Strong analytical mindset with comfort around retail metrics.
Hands-on executor who can move between strategy and on-ground execution.
Strong people management and cross-functional collaboration skills.