Founding Sales & Marketing Lead

Gurgaon, New Delhi, Noida

We are looking for our first Sales & Marketing Lead to own on-ground growth in Gurgaon from day one. This is a high-ownership IC role for someone who can plan, execute, and iterate fast; from running local marketing events to building partnerships with relevant businesses and converting offline traction into measurable revenue.

You will work directly with the founder to build our early sales and local marketing engine, test what works, and create repeatable playbooks for customer acquisition.

Key Responsibilities

Own and execute end-to-end on-ground marketing in Delhi NCR region, especially Gurgaon, including events, activations, community outreach, and local campaigns.
Identify, pitch, and build partnerships with relevant businesses, communities, and local networks.
Plan and conduct marketing events independently; from venue coordination and collateral to execution, lead capture, and follow-ups.
Drive direct sales conversations with customers, partners, and local businesses.
Build a strong pipeline through offline outreach, referrals, partnerships, and community-led growth.
Track leads, conversions, event ROI, and partnership performance; use learnings to improve future campaigns.
Create early sales and marketing playbooks that can be repeated and scaled across locations.
Work closely with the founder on positioning, messaging, customer insights, and growth experiments.

Desired Profile

3-4 years of experience in sales, marketing, partnerships, business development, events, or community growth.
Strong bias for action; comfortable being on the ground, meeting people, pitching, negotiating, and closing.
Excellent communication skills with the ability to represent the brand confidently.
Highly organized and reliable; can manage vendors, partners, event logistics, leads, and follow-ups independently.
Startup mindset; comfortable with ambiguity, fast iteration, and owning outcomes without a large team or fixed playbook.
Experience in Gurgaon/NCR markets is a strong plus.

Bonus Skills

Willingness to operate as an IC and personally drive sales, events, partnerships, and field marketing.
Prior experience using AI tools to create, automate, or optimize workflows.
Must be a current or former pet parent, or have been associated with an animal welfare group.

Must Have

Existing network across Gurgaon businesses, communities, RWAs, cafes, pet stores, vets, groomers, or local event spaces.
Experience running offline activations, brand partnerships, pop-ups, community events, or local sales campaigns.
Familiarity with CRM tools, lead tracking, WhatsApp campaigns, and basic growth analytics.
Must be a current or former pet parent, or have been associated with an animal welfare group.

Compensation

₹5,00,000 (base) + ₹2,00,000 (variable, paid quarterly)
Founding member ESOPs (0.25% to 0.5%)
Health Insurance (For you, for your family and also for your pet)
35 days of annual paid leaves

Name *

Email *

LinkedIn profile *

What excites you about this role?

Please record a short <1 min video below. We care less about the camera, lighting, etc and more about what you say.

What work of yours are you the most proud of? *

What was the biggest challenge you faced in the last 6 months? How did you overcome it? *

Made withBinary

Key Responsibilities

Own and execute end-to-end on-ground marketing in Delhi NCR region, especially Gurgaon, including events, activations, community outreach, and local campaigns.

Identify, pitch, and build partnerships with relevant businesses, communities, and local networks.

Plan and conduct marketing events independently; from venue coordination and collateral to execution, lead capture, and follow-ups.

Drive direct sales conversations with customers, partners, and local businesses.

Build a strong pipeline through offline outreach, referrals, partnerships, and community-led growth.

Track leads, conversions, event ROI, and partnership performance; use learnings to improve future campaigns.

Create early sales and marketing playbooks that can be repeated and scaled across locations.

Work closely with the founder on positioning, messaging, customer insights, and growth experiments.

Desired Profile

3-4 years of experience in sales, marketing, partnerships, business development, events, or community growth.

Strong bias for action; comfortable being on the ground, meeting people, pitching, negotiating, and closing.

Excellent communication skills with the ability to represent the brand confidently.

Highly organized and reliable; can manage vendors, partners, event logistics, leads, and follow-ups independently.

Startup mindset; comfortable with ambiguity, fast iteration, and owning outcomes without a large team or fixed playbook.

Experience in Gurgaon/NCR markets is a strong plus.

Must Have

Existing network across Gurgaon businesses, communities, RWAs, cafes, pet stores, vets, groomers, or local event spaces.

Experience running offline activations, brand partnerships, pop-ups, community events, or local sales campaigns.

Familiarity with CRM tools, lead tracking, WhatsApp campaigns, and basic growth analytics.

Must be a current or former pet parent, or have been associated with an animal welfare group.