At Attirelly, we are building India’s ethnic fashion discovery and commerce platform — connecting customers with boutiques, designers, and ethnic wear brands across India.
Think Zomato for discovering ethnic outfits + Myntra for shopping.
With 1000+ stores onboarded and thousands of brands in the pipeline, we are building the marketplace engine that will redefine how India discovers and shops ethnic fashion.
At 0 to 1 Stage, we are looking for a Founding Marketplace Lead to work directly with the Founder as a Generalist.
Own how customers discover products across homepage, categories, collections, attributes, search, and recommendations.
Decide what brands, products, trends, and collections should be highlighted to drive discovery and sales.
Build merchandising strategies around weddings, festivals, occasions, and customer segments.
Own marketplace supply strategy — lead brand onboarding conversations, understand partner needs, and ensure successful activation.
Build the right assortment across high-potential brands, products, and categories that can drive customer demand and marketplace growth.
Work with brands on visibility, collections, pricing, and growth opportunities.
Strengthen marketplace quality through relevant supply and long-term partnerships.
Work with marketing teams to align campaigns with the right products, brands, categories, and customer segments.
Provide product insights for content, UGC, creators, and promotional campaigns.
Build marketplace plans around weddings, festivals, trends, and seasonal moments.
Own marketplace conversion, orders, GMV, and revenue growth.
Improve sales through merchandising, assortment, pricing, and customer experience.
Drive sales by converting wedding shopping demand generated through planners, stylists, and fashion ecosystem partners.
Support revenue growth through exhibitions, pop-ups, and offline activations.
Understand customer preferences, occasions, buying behaviour, motivations, and challenges.
Validate customer personas across cities, demographics, and occasions.
Analyse customer journeys, search behaviour, and purchase patterns to improve marketplace decisions.
2–5 years experience in e-commerce, marketplace, category management, merchandising, buying, or consumer businesses.
Aspiring founder: If you want to start your own brand one day.
Comfortable wearing multiple hats.
Prefer only execution-based marketplace operations.
Need predefined tasks and fixed workflows ( not a 9 to 5 role )
Are uncomfortable with ownership and ambiguity.
📍 Location: Delhi (In-office, Monday to Saturday )
💡 Compensation: Rs 40k - Rs 60K + ESOPs Rs 3 Lacs ( Experience 1-2 years )
💡 Compensation: Rs 60K - Rs 1.25 lac + ESOPs Rs 5 Lac (Experience 2-4 years )
📍Website : https://attirelly.com
💡Founding Team Role