Key Highlights
Position: Marketing Manager, Creative Strategy
Location: Gurgaon, in-office
About Airblack & Zudo:
Airblack is India’s largest alternate skilling platform, helping people become microentrepreneurs and creators. Our mission is to help the next 100 million people in the workforce get access to meaningful opportunities.
We currently operate in sectors such as beauty, fashion, nutrition, digital & home businesses, impacting over 1M learners every month. Our flagship school in the beauty space is India’s #1 Beauty Academy brand, with an alumni base of over 40,000 entrepreneurs in 300+ cities in India. Our apps consistently rank in top 10 education apps in India with 1M+ users and 40M+ minutes of learning content being consumed every month.
Airblack has raised Rs. 100cr+ from marquee investors such as Elevation Capital, Info Edge Ventures, Michael & Susan Dell Foundation, Blume Founders Fund and Better Capital, and leading angels such as Vidit (Meesho), Kunal (CRED), Deepinder (Zomato), Harshit & Shashank (Razorpay) and so on.
One of our new products, Zudo, is now India’s fastest growing apps in the skilling / content space. Built with the mission of helping people get access to meaningful opportunities, it offers microcourses across Social media, Beauty, Fashion and other digital businesses. Few numbers:
10M downloads / 1M MAU / growing 100% QoQ
Over 50,000 businesses already launched in beauty / fashion / nutrition / digital sectors
What would you be doing?
This is a performance-first creative role - output will be judged by what it does in-market (hook rate, CTR, watch-time). You will own creative end-to-end, from script to shipped ad, and iterate on the numbers.
Own the Category Brand: You will own how a category on the app shows up and set its creative direction. You will read the signals that matter (what's working in our best-performing ads, how users actually behave, what's shifting in the market) and turn those insights into the direction the rest of the creative follows.
Script Generation at Volume: This is the core of the role. You'll be responsible for producing a high volume of ad scripts every week. Scripts need to be on-brand, culturally relevant, trend-aware, and built to perform on Instagram and YouTube. Speed and quality aren't a tradeoff here - both are non-negotiable. If you've never operated at this kind of volume before, this role will teach you what creative velocity actually means.
AI-Powered Creative Production: You'll use AI tools end-to-end to go from script to final video - including voiceover, avatar generation, captions, and editing. We're not looking for someone who's just curious about AI; we want someone who already lives in these tools. Experience with platforms like HeyGen, Higgsfield, Kling, ElevenLabs, Runway, CapCut, or similar is a strong signal. Hands-on output matters more than theoretical familiarity.
Data-Backed Creative Thinking: Great creative instinct is only half the job. You'll work closely with the performance marketing team to read dashboards, identify what's working, and translate signals into sharper creative decisions. When something underperforms, your first move is to look at the data - not your gut. This means designing structured experiments (hooks, CTAs, visual styles), tracking results, and iterating with intent.
Research & Trend Intelligence: You'll lead primary research (customer interviews, surveys) and secondary research (competitor ad libraries, cultural trends) to stay ahead of what resonates with our Tier 2/3 audience. You spot what's about to trend before it does - and you move fast enough to use it.
What makes you a suitable candidate?
At least 2 years of experience in scriptwriting and ad generation
Native fluency in internet culture - you know what's trending before it trends
Comfortable with data - can read a performance dashboard and act on it
High ownership and accountability - you don't wait to be told twice, and you take the outcome personally
Hands-on experience with AI video/creative tools (HeyGen, Higgsfield, Kling, ElevenLabs, Runway, CapCut AI, or similar) would be a massive plus
Why should you join Airblack?
Skilling with a difference: We are one of the very few education companies in India that have been able to do all the following things together: deliver outcomes, stay lean (under 50 people), raise funds in a down market from top investors, have an infinite runway, and lead a completely new whitespace. Get the opportunity to be the face of a new era in the education & skilling sector in a high-skin-in-the-game leadership role
Experimentation & Build: We have a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building
Thriving Market Opportunity: We are building in a whitespace with massive opportunity & headstart - India has 15 million people entering the workforce every year and less than half a million jobs. Your impact will help create a dent in India’s future
Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people supporting us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and so on