Thumbnail Designer

Delhi

About the role

The job, in one line: design the thumbnail people click on.

A great PGX episode is 90 minutes. A thumbnail has 0.4 seconds. If the thumbnail doesn't pull a click, the conversation might as well not exist. That's how much rides on this work.

You'll design YouTube thumbnails first and foremost. After that, Instagram covers, clip end-cards, and anything else where the goal is to make someone stop scrolling. If it's a layout meant to grab attention, it's yours.

This isn't a brand design role. We're not asking you to make decks, merch, or logos. We want the person who lives and breathes thumbnails. Who can look at a YouTube homepage and tell you in 5 seconds why one channel is winning the click war.

What you'll do

Design 4-8 YouTube thumbnails per episode. Test variants, ship the winner, learn from the result.
Design Instagram covers, reel covers, and clip end-cards.
Sit with the Channel Manager and Editor to figure out what the thumbnail needs to communicate before you design.
Watch CTR data. Notice patterns. Tell us what's working and what isn't.
Iterate fast. A thumbnail that performs gets kept. One that doesn't gets replaced.

What we're looking for

You've made thumbnails before. Real ones, for real channels. We'll want to see them.
You understand thumbnails as a craft. Faces, contrast, hierarchy, negative space, expression, story-in-an-image. You can talk about this.
You watch a lot of YouTube and you know which thumbnails are winning right now and which are dead.
You're fast. A great thumbnail in 2 hours beats a perfect one in 2 days.
You take feedback without flinching. Half the brief comes from data after the upload, not before.
1 to 3 years designing thumbnails or social-first visuals. The portfolio matters more than the resume.

About PGX

PGX (The Prakhar Gupta Xperience) is a long-form podcast based in Delhi, hosted by Prakhar Gupta. Past guests include Aamir Khan, Arvind Kejriwal, Aravind Srinivas, Vir Das, Piyush Mishra, and Ashish Chanchlani. Top names from every genre. We don't do interviews. We have actual conversations, across two formats: Raw & Real (people who've made it big or lived through something) and PGX Ideas (deep dives with thinkers shaping the future).

Name *

Email *

LinkedIn profile *

Portfolio link (Behance, Dribbble, Drive folder, Instagram — wherever your work lives) *

Current or most recent role + company *

Earliest Start Date *

Expected CTC (in LPA) *

What is great content? In 40 words or less. *

Drop links to 3 thumbnails you've designed that performed. Tell us the channel, the views, and what brief you were solving for. *

Pick a recent PGX thumbnail. What would you change and why? *

Five channels whose thumbnails you respect. One line each on what they do well. *

A thumbnail can either tell you what the video is about or make you curious about what it's about. *

Tell us about a content decision you made that didn't work. What did the data tell you, and what did you do next? *

Pick any recent PGX guest and design 2 thumbnail options for that episode. Upload to Google Drive (or similar) and paste the link. Make sure permissions are set to 'Anyone with the link can view.' JPG or PNG. *

Bonus (optional): Send us a voice note If you want to stand out, record a 60-second voice note. Walk us through your thinking on the two thumbnails you uploaded. Why did you make the choices you made?

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