Hiring Creative People @ One Hand Clap

Work that was actually your idea. Not your colleague's. Not your team's. Yours. You brought it to table. It may have tweaked along the way but your mind should have been the vessel through which that idea emerged.

You can attach link to a pitch that didn't convert. You can attach link to a page you manage. Any work that stands out (released or unreleased).

It can be a video, a tweet, a write up, a joke or a PPT (hehe). A compelling write-up can be more effective than a video or a PPT. One medium won't actually have an edge over the other just because it involves more effort. Play to your strengths and do whatever you feel is hard to ignore. Don't make it sound like it's generated on ChatGPT (even if it is).