Sydney
About Triplespeed
We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.
In the last 14 months we took three apps, in three unrelated verticals, from zero to over $1M in annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.
About the Role
Triplespeed is looking for a Director of Growth & Paid Media to own our YouTube ads and paid video strategy end to end. This is a senior, hands-on leadership role for someone who has run paid media as a P&L, scaled acquisition for a subscription or DTC-style business, and knows how to pair AI-driven creative and targeting with disciplined testing to grow both new customers and lifetime value. You'll set the strategy, own the numbers, and build the team and creative engine behind it.
What you'll do
YouTube & paid video strategy – own planning, budget allocation, creative testing, and measurement across YouTube and paid video as a core acquisition channel.
Paid media P&L – manage spend across YouTube, paid social, and paid search to hit CAC, ROAS, and LTV:CAC targets.
Growth, retention & CRO – drive subscriber/customer growth and lifecycle retention, and partner with product/CRO teams to improve conversion across the funnel.
AI-driven acquisition & creative – bring AI-powered creative generation, personalization, and targeting into the media mix to improve performance and testing velocity.
Team & agency leadership – build and manage a team of paid media specialists and/or agency partners; set standards for how the team plans, tests, and reports.
Insight to action – turn campaign and funnel data into a clear point of view on what to scale, cut, or test next, and report results to leadership.
Cross-functional partnership – work closely with creative, product, data, and finance to keep growth plans aligned with broader company goals.
Who we're looking for
A proven track record of scaling YouTube and/or paid video advertising with measurable results.
Experience managing significant paid media budgets and being accountable for the economics of acquisition.
Strong understanding of YouTube Ads, performance creative, audience strategy, attribution, CAC, ROAS, LTV, and funnel economics.
Experience scaling acquisition for a consumer, DTC, ecommerce, subscription, or similarly performance-driven business.
Someone who can look at a campaign and quickly understand why it’s working, why it’s failing, and what needs to happen next.
Strong creative instincts and the ability to identify the hooks, concepts, messaging, and formats that drive performance.
A strong analytical mindset. You should be comfortable getting into the numbers yourself rather than relying on someone else to tell you what happened.
Experience using AI tools to improve creative production, targeting, analysis, or testing is highly valuable.
Ability to operate with significant ownership and ambiguity. You won’t be handed a playbook — you’ll be expected to build one.
Experience managing people or agencies is useful, but exceptional individual performance matters more than management experience.
We care about what you’ve scaled, not how long you’ve been doing it. If you’ve taken YouTube acquisition to $1M+/month in spend, we want to hear from you.
What you get
Ownership of YouTube and paid acquisition across multi-million-dollar budgets, real range across unrelated consumer verticals, and the freedom to build the growth engine rather than inherit one.
You’ll work directly with a high-context team where decisions happen quickly, ideas get tested in days, and winning channels get scaled aggressively.