Sr Brand Marketing Executive
Bengaluru
About the Role
We are looking for a proactive, detail-oriented, and execution-focused Senior Executive – Brand Marketing (BTL) to join our Brand Marketing team. The ideal candidate will have hands-on experience in Below-The-Line (BTL) marketing, on-ground brand activations, outdoor advertising, and campaign execution.
The role involves planning and executing offline marketing initiatives across multiple cities, managing vendors, coordinating with internal stakeholders, evaluating commercial proposals, and ensuring campaigns are delivered on time, within budget, and in line with brand guidelines.
Key Responsibilities
1. BTL Campaign Planning and Execution
Plan and execute BTL marketing campaigns, brand activations, outdoor advertising, and offline promotional activities.
Identify suitable locations and opportunities to maximise brand visibility and audience engagement.
Coordinate campaign requirements, timelines, and execution plans across multiple cities.
Explore innovative offline media opportunities to strengthen Rapido’s brand presence.
2. Vendor Management and Commercial Evaluation
Identify, onboard, and coordinate with vendors, agencies, printers, and other external partners.
Evaluate vendor proposals, negotiate commercials, and ensure cost-effective campaign execution.
Manage quotations, purchase requirements, and vendor deliverables.
Build and maintain strong vendor relationships to ensure quality and timely delivery.
3. On-Ground Coordination and Quality Control
Coordinate with field teams and vendors to ensure smooth execution of marketing activities.
Conduct site visits to assess locations, monitor installations, and verify campaign execution.
Ensure all branding materials comply with approved designs, specifications, and brand guidelines.
Proactively resolve execution challenges and address operational issues.
4. Campaign Tracking and Reporting
Maintain campaign trackers, budgets, timelines, vendor details, and execution records.
Monitor campaign progress and ensure timely completion of deliverables.
Prepare regular reports on campaign execution, costs, vendor performance, and key observations.
Use MS Excel or Google Sheets to track campaign metrics and maintain accurate documentation.
5. Cross-Functional Collaboration
Work closely with internal marketing, operations, city teams, and other stakeholders.
Ensure clear communication of campaign requirements, responsibilities, and timelines.
Coordinate approvals and follow-ups to ensure seamless campaign delivery.
Share market insights and recommendations to improve future marketing initiatives.
Desired Candidate Profile
1–2 years of relevant experience in BTL marketing, brand activations, outdoor advertising, or offline campaign execution.
Hands-on experience in vendor management, on-ground coordination, and commercial negotiations.
Good communication, negotiation, and stakeholder management skills.
Strong organisational skills and the ability to manage multiple campaigns simultaneously.
Proficiency in MS Excel or Google Sheets and PowerPoint.
Willingness to travel for site visits, vendor meetings, and campaign execution as required.
Strong attention to detail, problem-solving abilities, and a proactive approach to work.
Ability to work in a fast-paced environment and take ownership of campaigns from planning to execution.
What We’re Looking For
We are looking for someone who enjoys working on the ground, managing multiple stakeholders, and delivering impactful offline marketing campaigns. The ideal candidate should be comfortable handling vendors and commercial discussions, resolving execution challenges, and identifying new opportunities to enhance brand visibility across markets.
Why Join Rapido?
Opportunity to work with a leading mobility brand.
Exposure to multi-city marketing campaigns and brand-building initiatives.
Opportunities to collaborate with cross-functional teams and external partners.
A dynamic, fast-paced work environment with scope to learn and grow.