What do we do:

ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”.

Proposition for merchants:

D2C selling made as easy as selling on e-com marketplaces

Why build this?

India’s D2C wave has been limited to venture-funded D2C brands today
The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!

Our proposition

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

Marketing manager (“top of the funnel”)
Category manager (“products/merchandising”)
Product manager (“website/app metrics”)
Ops manager (“shipping metrics”)

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal

is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Founders:

1. Rishabh Verma

2. Harmin Shah

Our Investors:
1. Bessemer Venture Partners

Elevation Capital
Venture Highway
Chiratae Ventures.

Role Charter: Business Manager, Founders’ Office

As a Business Manager in the Founders' Office, you will be responsible for identifying and solving 10X problems to drive the company's growth. The role demands a sharp eye for diagnosing underperformance - identifying where consumers and merchants (emerging D2C brands) are facing the biggest challenges and friction, what's driving it, and what needs to change. You will own both the thinking and the doing: building strategies to correct course and leading your team through execution.

What You'll Do (Key Responsibilities)

Analyse business metrics and consumer/merchant feedback to identify the biggest problems to solve, and recommend actionable strategies.
Work cross-functionally with product and operations teams to execute strategic projects.
Identify process improvements to enhance efficiency and scalability.

Experience & Background:

1–4 years of experience in Management Consulting / E-commerce / Startup Strategy and Operations.
Prior experience with companies in D2C, marketplace, or e-commerce enablement is highly preferred.
Tier-1 Pedigree [Top IIT, NIT, BITS]

Skills & Mindset:

High-Ownership Execution: Independently drives multiple workstreams end-to-end with urgency, accountability, and measurable impact.
Analytical Problem Solving: Uses data, dashboards, Excel/SQL, and structured thinking to diagnose problems and make sharp decisions.
Stakeholder Influence: Aligns cross-functional teams, manages internal/external stakeholders, and drives outcomes without relying on authority.
Crisp Communication: Converts complex insights into clear narratives, strong presentations, and leadership-ready recommendations.

At ShopDeck, you’ll:

Impact Lives: Help hundreds of sellers grow their brands online
Innovate Fearlessly: Experiment, learn, and push boundaries.
Thrive Together: Work with diverse, driven minds in a culture of care and boldness.

Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.

Business Manager_Founder's Office