Growth Specialist
Bengaluru
About GreenJams
GreenJams is a materials science startup building low-carbon and carbon-negative alternatives for the construction industry. Backed by Sagana Capital, 1Crowd Ventures, and Malpani Ventures, we develop and manufacture products that perform at cost parity with conventional materials — without the embodied carbon. Our products — Agrocrete®, Novastone™, and BINDR™ — are used across residential, commercial, and industrial projects. We have delivered 30+ projects across India, working with organisations including ITC, CBRE, Svasara Resorts, and Dhun.life.
About the Role
Trust is the primary conversion blocker in construction. Developers, architects, and structural engineers don't switch materials because of a good ad — they switch because a peer they respect told them it works, or because they read something credible and technically sound.
This role exists to build that trust at scale.
You will own the content engine, the specifier community, and the top of the marketing funnel. You will work directly with the Head of Growth and will be one of GreenJams' first Bangalore hires.
Core metrics
Qualified leads generated — measured weekly
Content pieces shipped per week (target: 3–5)
Specifier podcast episodes published (target: 1/month)
Kit dispatches triggered and followed up
What you will do
Content production
Own the six content trust buckets: technical performance, scientific credibility, carbon and climate, operations, social proof, and thought leadership
Write and produce content that a structural engineer or architect would find credible — not content that looks good on Instagram
Work with the sales team to understand what buyers ask, object to, and respond to — then turn that into content
Brief the videographer on 7 long-form videos and own repurposing into reels, clips, and quote graphics throughout the year
Own the case study pipeline — identify completed projects, coordinate site visits, get testimonials videographed
Write case studies from site visits — turn a project into a story an architect would share
Content distribution
Audit current social media content and performance — identify what works, what doesn't
Own SMM: LinkedIn, Instagram, X — 3–5 posts/week, consistent cadence, no exceptions
Design and run paid ad campaigns (Meta, Google) with a clear objective: generate inbound leads, not likes
Track cost per lead, conversion rate, and lead quality by channel
Track website traffic, page performance, and conversion
Run Gallabox WhatsApp chatbot — lead qualification, kit dispatch triggers, broadcast nurture sequences
Coordinate email sequences for technical content, case studies, and product updates
Specifier community
Host the monthly specifier podcast — 1 episode/month, existing customers as guests, recorded on Zoom
Own specifier outreach: architect firm visits, LinkedIn DMs, Gallabox broadcasts
Own end-to-end exhibition planning and execution — stall design, logistics, collateral
Ensure every exhibition lead enters Odoo with notes and next steps
Sales enablement
Keep the MVT asset library current — test reports, cheat sheets, BOQ templates, sustainability certificates
Support the sales team with prospect lists using Apollo and Odoo
Research target accounts and buyer profiles to sharpen outreach targeting
Own the sample kit self-serve flow on the website — make it frictionless
Support the sales team with Odoo CRM hygiene
Who you are
Must-have
Background in architecture, civil engineering, sustainability, green building, or a related technical field
Evidence of written content production — a blog, LinkedIn series, newsletter, thesis, or anything that proves you can turn technical knowledge into readable output on a schedule.
1–3 years of experience in any combination of content, marketing, community, or business development
Strong written communication in English — you can write a credible technical one-pager and a compelling Instagram caption in the same day
Comfortable with a CRM — Odoo preferred, willing to learn if not
Self-directed — you own your output, you don't wait to be told
Preferred
IGBC, LEED, or GRIHA familiarity
Hands-on experience with Meta Ads, Google Ads, or SEO tools (Ahrefs, SEMrush, or similar)
Experience with Odoo, HubSpot, or any CRM
B2B experience in construction, building materials, or real estate
Existing relationships in the architecture or construction community in Bangalore
Why this role
You will work on a product that is genuinely changing how buildings are made in India
Your content will be read by the architects and developers who decide which materials go into real projects
Early-stage team — your work has a direct, visible line to revenue
Real ownership from day one
Compensation
₹60,000 per month fixed + performance incentives linked to lead and content targets — structure shared during interview.