Trainer - Field Sales
Delhi, Surat
Role Charter: Trainer Field Sales
Location: Surat or Delhi, (Frequent Travel)
Experience: 3–5 Years
About the Role
We are looking for a passionate and high-performing Trainer to build a world-class frontline sales force. This role will be responsible for enabling new sales hires to become productive quickly through structured classroom training, field coaching, certification programs, and continuous performance improvement.
As a Trainer, you will bridge the gap between learning and execution by working closely with new joiners in real market conditions, ensuring they develop the skills, confidence, and product knowledge required to consistently achieve sales targets.
Key Responsibilities
Sales Induction & Bootcamp
Design and deliver comprehensive onboarding programs for all new sales hires.
Conduct product training, sales process orientation, CRM training, and sales pitch workshops.
Evaluate trainees through assessments and certify only those meeting defined performance standards.
Ensure every new hire is sales-ready before independent deployment.
Field Coaching & On-the-Job Training
Accompany new sales executives during seller visits to provide real-time coaching.
Demonstrate effective prospecting, objection handling, negotiation, and closing techniques.
Observe field performance and provide actionable feedback for continuous improvement.
Support managers in accelerating new hire productivity.
Performance Management
Track 30-60-90 day performance metrics for every new joiner.
Identify underperforming sales executives and develop personalized coaching plans.
Monitor learning effectiveness through productivity, conversion, and sales achievement metrics.
Share regular training effectiveness reports with business leaders.
Sales Enablement
Develop localized sales playbooks, scripts, objection-handling guides, and training materials.
Continuously update training content based on product enhancements and market feedback.
Standardize best sales practices across the field sales organization.
Ensure consistent customer messaging across all sales representatives.
Market Intelligence
Stay updated on regional market dynamics, customer behavior, and competitor activities.
Incorporate local insights into training programs and coaching methodologies.
Gather feedback from the field to improve sales strategies and training effectiveness.
What We're Looking For
3–5 years of experience in Field Sales, Direct Sales, or Sales Training.
Strong track record of consistently achieving or exceeding sales targets.
Prior experience coaching or mentoring field sales teams.
Excellent presentation, facilitation, and communication skills.
Ability to simplify complex products into impactful customer conversations.
Strong analytical skills with experience tracking performance metrics.
Fluency in Hindi, and English.
Willingness to travel extensively across Surat and nearby territories.
Good to Have
Experience working in high-growth startups or fast-paced sales environments.
Exposure to structured sales enablement or Learning & Development programs.
Experience building training content, sales playbooks, and certification frameworks.
Knowledge of CRM platforms and sales performance dashboards.
Success Metrics
Reduced time-to-first sale for new sales hires.
90-day retention of trained sales executives.
Percentage of trainees achieving sales quota post-certification.
Improvement in field conversion rates and sales productivity.
Training effectiveness based on manager and trainee feedback.
Consistent adoption of standardized sales processes across the team.
Why Join Us?
Opportunity to shape and build a high-performing frontline sales organization.
High ownership with direct visibility into business growth.
Work closely with leadership to influence sales capability across the company.
Dynamic startup environment with rapid learning and career growth.
Play a key role in developing the next generation of top-performing sales professionals.
Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.