Content Strategist

Why this role exists

Every morning, millions of cars in India drive to work with three or four empty seats.

We believe those empty seats can become one of India's largest transportation networks. Over the last year, HOPR has moved beyond proving that everyday carpooling can work. Thousands of commuters now use HOPR every day, and we've crossed 10,000 rides a day. We've scratched the surface. The next challenge is making carpooling a mainstream way to commute. Some parts of the playbook exist. Many parts still don't. That's the journey you'll be part of.

What you'll be doing

This is not a traditional content role. You'll shape communication across Meta, creators, WhatsApp, apartment societies, office campaigns and new growth experiments. You'll help shape how India understands, trusts and adopts everyday carpooling.

Preferred background

1 to 5 years of experience in content strategy, copywriting, creative strategy, branding, digital marketing, consumer internet startups, advertising or creative agencies. Strong storytelling, curiosity about consumer behaviour and comfort with experimentation are more important than pedigree.

What you'll get

Build a new mobility category inside Rapido.

Work directly with founders.

Ownership from Day 1.

Autonomy that feels both exciting and uncomfortable.

Make real decisions, run experiments and own outcomes.

Compensation

Compensation will be based on competence and relevant experience, and may include fixed compensation, performance-linked variable pay and ESOPs, where applicable.

Final note

We're no longer asking, Can carpooling work?

We're asking, What will it take for millions of people to choose it every day?