Creative Strategist
Bengaluru
About Triplespeed
We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.
In the last 14 months, we took three apps, across three unrelated verticals, from zero to over $70M in combined annual run rate. We did this bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.
What you'll do
Own end-to-end creative strategy: researching, ideating, briefing, and overseeing production.
Deeply understand our customers — beliefs, desires, fears, motivations — and convert insights into winning ad angles.
Build buyer personas and messaging frameworks that inform creative direction across channels.
Write highly detailed ad briefs for editors/designers and guide them through revisions to ensure the final assets match your vision.
Analyze past ads to identify patterns, hooks, pacing, thumb-stoppers, and winning messaging structures.
Run rapid creative testing to identify high-performing concepts, iterations, and scaling opportunities.
Collaborate closely with editors, designers, leadership, and marketing to ship ads on fast production cycles.
Optimize ad concepts for ROAS, thumb-stop rate, CTR, and cost per action.
Participate directly in shaping the creative roadmap for all Triplespeed brands.
(Future) Step into a leadership role owning performance creatives and leading a full creative team.
Who we're looking for
2–5 years of experience in direct-response copywriting, creative strategy, or performance marketing.
Strong understanding of short-form platforms (Meta/TikTok/YouTube) and how ads win.
Experience working on DTC, apps, or media buying teams — or having produced ads with measurable outcomes.
Role is full-time at our office in Bangalore.
Useful but not required
Experience owning creative strategy across multiple brands simultaneously.
Background in consumer apps, gaming, or subscription products.
Experience with rapid testing frameworks and iterative creative scaling.
What you get
Full ownership of a meaningful growth lever, not a slice of someone else's roadmap.
A small, senior team where decisions happen in hours, not sprints.
Direct collaboration with founders on what to build and why.
Compensation calibrated to strong creative strategists, with results rewarded through meaningful upside.
10-14LPA.
Free Zomato for lunch and dinner.
Free Uber.