YouTube Content Writer
About GrowthX
GrowthX is a private community that helps professionals grow their career in the AI first world. Our members get to be around people who are smarter than them, learn key skills in AI, product, marketing & crack their next breakout role. Over 5,000 vetted professionals from companies like Microsoft, Google, Amazon, Apple, Lovable, SarvamAI, ElevenLabs, Meta AI, Jio, HUL, ITC & Coca-Cola rely on GrowthX to grow their careers.
GrowthX is backed by 212 angel investors. Our founders are ex-leaders from Razorpay & CRED. We strongly believe people with empathy, first principles thinking & a chip on their shoulder are the foundation of our hiring principles.
The opportunity
India has 2.5 Crore white collar professional under 20L annual salary who desperately need to up-skill in this AI first world. We believe 3 ingredients are important to ensure it — right people, learning content that’s designed to be implemented & the right structure to crack high paying roles, GrowthX does all of it for its members.
Our current 5,000+ members vouch for how transformative the product is, we want to scale this to 100,000 people as we take big moves in 2026. Distribution plays a key role in achieving the goal.
What is this role, really?
At GrowthX, our marketing strategy is built on two core principles — discovery & trust. Content is at the core of it. We are looking for a bar-raiser YT content writer who will work in a team that will grow our monthly shortform content engine from 5 million → 10 million int he next 6 months.
This role is part of our YouTube pod that is obsessed about building India’s largest business focused channel in the country (English & Hindi). You will work with absolutely high bar creative writers, visual designers, editors & production crew.
Where can this role evolve, really?
Initially, you will build and scale the YouTube shortform content. But, eventually will transition to owning and creating multiple IPs. Today we only have the english channel. We want to build more IPs plus go more languages (think Hindi) which could take us to a completely different horizon. You will be at the center point of this journey.
What you’ll be doing?
Obsess about the business world. You will breakdown business insights across D2C, consumer, software & AI. You will be required to do the best research of your life.
Then translate that research into shortform scripts. This will require you to crack video formats & master hook + retention based writing.
You will work with a video editor to bring these ideas to life. Understand the metrics through YouTube dashboard & iterate every single week.
You will part of our marketing team — video editors, writers, strategists & designers. You will get to participate in team brainstorming meetings where we decide IPs, topics, structure & formats for all content (video/ text) that we produce at GrowthX.
What are requisites of this role?
Atleast 2 years of YouTube/ Instagram writing experience.
Deeply understands YT analytics (especially retention metrics).
Have worked in a creator, media company before is a huge plus.
Is able to go from topic selection → research → writing → storyboarding.
Great at working with a video editor & do faster feedback cycles.
Ethos we abide by.
Build nuance in writing.
Tell stories that make a difference.
Write scripts that move the metric.
Help people think better through content.
We’re not news. We don’t want to be news. The business world is chaotic. But supremely rewarding. At the core of it, every employee has ever only wanted to contribute to real company growth. But, there has never been a structure to it. That is, till GrowthX taught the world.
And now, we want to tell the world incredible stories of growth. We have already seen dividends across our newsletter & YouTube. We want to bring out insights from the world of business and present it to real builders. We’ll never just present news, we’ll always dig down to the insights.
If this excites you, apply.