Hyderabad
📍 Hyderabad | 1–3 years experience | Immediate joiners preferred
Earthful is a plant-based nutrition brand for women's health — backed by Fireside Ventures, V3 Ventures. As we scale, creator-led content is a core growth pillar, and we need someone who can own it end-to-end — not someone learning this on the job.
✅ Source, pitch, and onboard creators from micro to macro tier; manage agency relationships — experience with Collective Artists, OML, Monk Entertainment, Kwan, or similar is a plus, not a prerequisite
✅ Own the full cycle: brief → negotiation → contract → content review → publishing → performance debrief
✅ Plan and run creator/influencer shoots end-to-end — logistics, vendors, on-ground execution, and wrap
✅ Write tight creative briefs, review reels before they go live, and push back when the hook or integration is off
✅ Track reach, saves, conversions, and CAC contribution; report what works and cut what doesn't
✅ Ensure all content meets FSSAI advertising guidelines for health claims — non-negotiable
✅ Own the influencer budget, negotiate value, and report ROI to leadership monthly
🎯 0–3 years in influencer marketing, creator partnerships, content/production coordination, or broader digital marketing — D2C or creator agency background preferred, not required
🎯 You've personally planned or coordinated a shoot from start to finish — not just attended one
🎯 You have (or are quick to build) agency relationships and working knowledge of the micro-to-macro influencer landscape in India
🎯 You care about conversions and CAC, not just reach and views
🎯 Comfortable in a fast, low-process environment, and able to join immediately
Bonus: familiarity with FSSAI health claims advertising rules, or experience with platforms like Qoruz or Winkl.
We're hiring on a fast track: shortlisted candidates hear back within 48 hours, and the process wraps in a single interview round.
Sound like you? Let's talk. 👋
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About Earthful
Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.
The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.
Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!