Brand & Marketing Lead

As Brand & Marketing Lead, you will work directly with the Head of Marketing / Founders to own ShopDeck's brand, content and creative, and social media presence end-to-end. You will operate as an execution partner — sharpening ShopDeck's positioning so every channel tells the same story, then owning the content, creative, and organic social that bring that positioning to life.

This is not a conventional brand-strategy or content-calendar role. It is a high-ownership, hands-on mandate for someone who can define a positioning worth building on, and just as quickly turn it into content, creative, and social output. Performance marketing (Meta/Google Ads) is a strong plus if you have it — not a requirement — and there's room to extend into it if that's part of your background.

The ideal candidate will have hands-on experience shaping brand positioning, directing content and creative, and running organic social for a consumer-facing or SMB-facing brand. Experience with performance marketing is a bonus, not a must-have.

What You'll Do

Brand Positioning & Identity

• Define ShopDeck's positioning clearly enough to brief a designer or write content directly from it — what we say, to which seller segment, and why it beats marketplaces or competitors.

• Build a lightweight, practical brand guide (voice and visual basics) that keeps content, creative, and social consistent across channels.

• Sharpen this over time as you learn what's actually landing with sellers, rather than treating positioning as a one-time exercise.

Content & Creative

• Own content and creative direction end-to-end — organic content, brand assets, and (if applicable) ad creative — working with designers, freelancers, or agencies to produce assets.

• Set the content strategy across blog, video, and organic channels, including content that helps sellers find us organically.

• Run a genuine test-and-learn loop: formats, hooks, and messaging angles, rather than shipping one version and hoping.

Social Media

• Own ShopDeck's organic social presence end-to-end — platform choice, content calendar, actual posting, and community engagement.

• Build out seller stories, testimonials, and behind-the-scenes content as a credible, low-cost creative source.

Customer Insight (informal, ongoing)

• Talk to sellers regularly to understand what messaging, content, and creative angles actually land, and feed that back into briefs, positioning, and content.

Cross-Functional Collaboration

• Work closely with Sales/Inside-Sales, Product, and Design to keep messaging and visual identity consistent across calls, landing pages, and in-app surfaces.

• Report on brand, content, and social performance to leadership regularly.

Experience & Background

• 5–8 years of total experience in brand or marketing roles, with real hands-on experience directing content, creative, and social — not just approving what an agency sends.

• Direct experience running organic social media for a brand — content, calendar, and community — not just overseeing someone else who did.

• Comfort defining positioning and messaging, even without a formal research practice behind it.

• Experience in a consumer-facing or SMB-facing Indian company — or direct D2C-enablement players.

• Strong exposure to one or more of the following:

  • Brand positioning and messaging

  • Content and creative direction (organic and, if applicable, ad creative)

  • Organic social media and community management

  • Performance marketing (Meta/Google Ads) — a strong plus, not required

• A portfolio of brand, content, and social work you can walk us through, including what worked and what didn't.

• Comfort with performance data — able to look at content and creative-level metrics (engagement, CTR, conversion) and know what to change.

Skills & Mindset

• Creative Judgment – Knows what makes content, creative, or a post actually land, and can brief a designer to get there.

• Ownership Over Execution – Takes work from brief to published asset rather than stopping at strategy or recommendations.

• Positioning Clarity – Distills who we're for and why into language simple enough to drive both an ad and a sales call.

• Data-Informed Iteration – Reads creative-level and funnel metrics and knows what to test next.

• Audience Empathy – Understands the Indian small-seller mindset well enough to write and design for them specifically, not a generic B2B audience.

• Cross-Functional Influence – Aligns Sales, Product, and Design around one consistent story without needing formal authority.

• Startup Agility – Operates effectively with limited structure, tight timelines, and evolving priorities.

• Bias for Action – Moves quickly from a rough idea to a live post, piece of content, or creative asset.

What Success Looks Like

• Content and creative output is consistent, on-brand, and resonating with sellers — engagement, saves, shares, or whatever's most relevant per platform.

• A real, active social presence exists with growing engagement, not just a page that exists.

• Positioning is sharp and consistent enough that Sales, content, and social are all telling the same story.

• A lightweight positioning statement and brand guide are in active use, shaping new content and creative rather than sitting in an unopened doc.

• If performance marketing becomes part of your scope, campaigns are measurably improving (CTR, conversion, cost-per-lead) — but this isn't a baseline expectation.

• Leadership has clear, regular visibility into what's working across brand, content, and social.

At ShopDeck, You'll

• Drive Brand Impact: Work on the brand, content, creative, and social presence directly linked to ShopDeck's growth and merchant acquisition.

• Partner with Leadership: Work closely with the Head of Marketing and founders on how ShopDeck presents itself to the market.

• Build from Zero to One: Build ShopDeck's brand voice, content and creative practice, and social presence from close to scratch, rather than maintaining an existing machine.

• Own Outcomes: Get real autonomy and accountability for how ShopDeck's brand, content, and social perform — and performance marketing too, if that's part of your skill set.

• Learn Across Functions: Work at the intersection of brand, content, sales, and product in a fast-scaling startup.

Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.