
Hey there! Hope you are excited to attempt a copy test for the role of a screenplay writer at YAAS!
A few pointers to note as you attempt this assignment —
Format Options: Submit in either traditional screenplay format or dialogue heavy/vignette format, whichever best serves the story.
Series Direction: You can write this as an episodic series where each episode stands alone, or as a serialised arc where episodes build on each other. If you choose the latter (the serialised approach), write it with scalability in mind - the series should be able to sustain at least 20-30 episodes while maintaining narrative momentum and character depth.
In either formats, there should be at least one repeatable character who serves as your hero - a protagonist with a clear character arc who repeats across episodes, whose journey and growth the viewers can follow & can get invested in
Tone: We’re looking for two pillars:
- Dramatic Realism: Grounded, authentic conversations about real career situations. Include moments of lightness and humanity, but avoid pure comedy. The feeling should be like overhearing a friend’s genuine career struggle/advice/learnings - raw, honest and relatable.
- Inspirational, but not preachy: Let hope emerge through quiet vulnerability. People crave inspiration but they reject lectures. The emotional payoff should feel natural and earned.
Success Criteria:
Your scripts will stand out if they achieve the following:
- Authentic dialogue: Dialogue sounds like how real people actually talk, with no exposition dumping or unnatural explanation
- Specific career challenges/advice/learnings/experiences - the dilemma should not feel like surface level generic career advice
- Emotional truth beyond the plot - There’s a human moment or insight that resonates in the episode, beyond the career storyline itself
All the best! Reminder - Reed every detail well.
Read the entire brief before you begin. Reach out if you have doubts.
Submit within 48 hours of receiving this brief. Time constraints bring out the best creatives.
Video responses are mandatory since your presentation skills, communication styles will be important aspects to evaluate should you get selected for the role of a Screenplay writer.
A business vertical around matching people with house-helps aims to be one of the most top-of-mind, culturally relevant and trusted IPs in the space - across Instagram and YouTube.
They want to own mental availability (mindshare + recall) such that when a user thinks of the need, Insta Help is the first instinct - not the last resort.
The goal is to make people stop viewing it as a one-time service and start seeing it as a regular, dependable utility. The main emotions the IP will chase are - expertise, trust and relatability/comic relief.
Content Buckets:
Day in the Life - Helpers' POV
Ghar ki Stories - Skits/Drama
Behind the help - Journalism/Reality