Company: Rapido
Location: Bangalore
Experience: 5+ Years
Function: Ad Operations
We are looking for a highly motivated and experienced Senior Ad Operations Specialist to join our growing team at Rapido.
In this role, you will play a key role in managing and optimizing advertising operations using Google Ad Manager (GAM), with a focus on maximizing revenue, improving campaign performance, and delivering exceptional client experiences.
You will work closely with internal and external stakeholders to develop innovative advertising solutions, drive campaign effectiveness, and achieve business and client objectives.
1. Campaign Management & Optimization
Manage and optimize complex advertising campaigns using Google Ad Manager (GAM) to maximize yield, revenue, and client ROI.
Leverage programmatic advertising strategies and ad tech platforms to deliver efficient and scalable campaigns.
Monitor campaign performance and identify opportunities to improve delivery and overall effectiveness.
2. Client Relationship Management
Build and maintain strong client relationships, acting as a trusted advisor and identifying opportunities for business growth.
Understand client requirements and objectives to provide customized advertising solutions.
Serve as the primary point of contact for clients, addressing queries, resolving issues, and ensuring seamless communication.
3. Data Analytics & Reporting
Analyze campaign performance data to identify improvement opportunities and provide actionable recommendations.
Prepare comprehensive performance reports highlighting key metrics, campaign insights, and strategic recommendations.
Translate campaign data into meaningful insights to support business and client objectives.
4. Strategic Planning & Innovation
Stay updated on industry trends, ad tech advancements, and Google Ad Manager updates.
Implement industry best practices and develop innovative advertising strategies.
Collaborate with internal teams to optimize workflows and explore new ad formats and targeting opportunities.
5. Cross-functional Collaboration & Team Support
Work closely with Sales, Marketing, and Analytics teams to ensure cross-functional alignment and achieve shared goals.
Provide technical expertise and guidance during new client onboarding.
Support team training initiatives and knowledge-sharing activities.
Bachelor's degree in Marketing, Advertising, Business, or a related field. A Master's degree is an added advantage.
Minimum 5+ years of experience in Ad Operations Management, preferably with hands-on expertise in Google Ad Manager (GAM) or similar platforms.
Proven experience in optimizing advertising campaigns and maximizing revenue through programmatic advertising strategies.
Strong understanding of ad tech terminology, advertising formats, and industry trends.
Excellent communication, presentation, and client relationship management skills.
Strong analytical and problem-solving abilities, with the capability to interpret complex datasets and translate insights into actionable strategies.
Ability to work in a fast-paced environment, prioritize multiple tasks, and manage projects effectively.
Google Ad Manager (GAM) certification is preferred.
Competitive compensation and performance-based incentives.
Comprehensive benefits, including health and wellness programs.
Opportunities for professional development and continuous learning.
A collaborative and innovative work environment.
Career growth opportunities within the organization.
Be part of a growing team and contribute to shaping the future of digital advertising and client servicing. If you are passionate about ad operations, programmatic advertising, campaign optimization, and delivering exceptional client experiences, we would love to hear from you.