Bengaluru
Raised $1.2M+ from the founders of Razorpay and some of India’s top unicorn founders and Tier 1 VCs.
We're 2X founders, previously built a crypto investing app for GenZs, then built Instinct of invoicing at YC backed startup used by 2Cr SMBs & worked inside India's largest bank.
Managing money in India is confusing, judgmental and generic. Advisors are out of reach or mis-selling, apps hand you a dashboard, and AI gives a different answer every time. We’re fixing that.
Looking for a Founding Team (Copywriter) to build the agents and systems that power and help our users manage their money better.
Every Indian home has a favourite biscuit, chai & noodle brand, but nobody has a favourite finance brand. We want to build one for a generation that would rather do anything than talk about money.
What you’ll do
Whatever we build, you bring it to the world in words.
Shape how our product speaks, inside the app and on every feed.
Lead on Instagram and X: short form first, long form soon after.
Craft the app copy, website, landing pages and company blog.
Ghostwrite for the founders: LinkedIn posts, launch notes, and the occasional “we messed up” post.
Own the voice. Nothing goes out without your sign-off, founders included.
You’re our person if
You have 2 to 4 years of copywriting behind you, and copy was the main job.
Your wit game is at 110. You’re the funniest person in the room, or at least in the group chat, and people quote you back to yourself.
You get obsessed with characters. You’ll fight us on what our brand would and wouldn’t say.
You switch between Hindi and English mid-sentence without thinking, and you can go fully English for a LinkedIn post without it reading like a translation.
You’re fluent in the internet. FAFO, LARPing, whatever dropped this morning. You use it when it lands, not to sound young.
You can switch rooms. A 7-word tweet in the morning, a 30-second reel script by lunch, a landing page by evening.
You ship. Most days it’s three formats, three platforms and five creatives. We don’t need someone writing a film for three years. We need a good one before lunch and a better one by evening.
Brownie points if:
You’ve worked at an ad agency, the Ogilvys of the world.
Your writing lives somewhere public: a Substack, a Medium page, an Instagram page, an X account people actually follow.
You’ve done screenwriting or ghostwriting.
You get the startup scene and don’t flinch at “we need it by tonight”.