San Francisco Bay Area
We're hiring a Head of Growth to build Nirva's growth foundation and own the growth number.
Nirva is building the first AI fashion accessory for your mind — a necklace or bracelet that privately listens only to the wearer to enable proactive journaling, emotion tracking, and life coaching. Think Oura Ring for your Mind.
Backed by Lightspeed and South Park Commons, recognized at CES within 90 days of founding, and launching in the U.S. this fall. Co-founders bring backgrounds from Meta Reality Labs (Quest, Ray-Ban glasses) and fashion industry.
Own the growth foundation as a team of one for the first six to twelve months, hiring behind you when results earn it.
Foundation: checkout, tracking and attribution, landing pages, path from interest to purchase, base email and SMS flows, and the first two weeks after a box arrives.
Own purchase conversion, subscription attach, activation, retention, CAC, payback, contribution margin, LTV, and returns.
Stand up paid acquisition from scratch across Meta, TikTok, Google, YouTube, podcast, and affiliates.
Build the creative engine across hooks, scripts, UGC, testimonial angles, landing page narratives, high volume output, and weekly learning cycles.
Own lifecycle and activation including onboarding, subscription conversion and renewal, winback, and referral.
Own unit economics honestly, including hardware COGS, returns, attach rate, and blended payback.
Protect the brand while scaling, and keep demand and supply in step with hardware and ops.
Build the operating system: weekly channel review, creative testing roadmap, CAC and payback dashboard, cohort reporting, incrementality tests, budget pacing, and forecast.
Taking Nirva from zero to a repeatable acquisition engine.
Proving which channels are incremental.
Shipping and learning every week across paid, creative, funnel, and lifecycle.
Growing in a way that makes people trust Nirva more, not less.
Type: Full-time.