Performance Marketing Associate
Bangalore
As a Performance Marketing Specialist, you will own and run ShopDeck's own paid acquisition on Meta and Google — the campaigns that bring D2C sellers into our funnel. You will plan, launch and optimize lead-generation campaigns end to end, with direct ownership of budget, cost per lead (CPL) and customer acquisition cost (CAC).
This is a full-funnel role, not pure media buying. You will be measured not just on lead volume and CPL, but on the quality of leads and how well they convert downstream — so you'll work closely with sales, analytics and creative to connect ad spend to the sellers who actually sign up.
Key Responsibilities
Plan, execute and optimize ShopDeck's performance campaigns across Meta Ads and Google Ads to generate qualified seller leads.
Own CPL and CAC efficiency, pacing spend against a fixed monthly acquisition budget.
Optimize for lead quality and downstream conversion (lead → demo → signup), not just top-of-funnel volume.
Build and maintain conversion-event tracking and signal feedback loops — feeding qualified-lead events into Advantage+ and Google smart bidding to sharpen platform optimization.
Own audience strategy, creative testing and landing/form optimization to lift both lead quality and conversion rate.
Analyze funnel data and real-time dashboards (CPL, lead→demo, demo→signup) to identify efficiency and quality levers.
Run structured experiments across audiences, creatives, bids and budgets, with clean reads and clear conclusions.
Partner with the creative team to brief, test and iterate ad creative against performance.
Conduct weekly and monthly performance reviews and communicate insights and recommendations clearly to stakeholders.
Collaborate with sales / inside-sales, analytics and creative to close the loop between ad spend and seller quality.
Skillset
Paid Media: Hands-on Meta Ads and Google Ads campaign management, optimization and scaling
Lead & Demand Generation: Lead-gen / demand-gen campaign design; generating qualified seller leads at volume
Performance Optimization: CPL and CAC optimization; budget pacing and efficiency against a fixed monthly spend
Funnel & Conversion: Full-funnel thinking — lead → demo → signup; conversion-event tracking and signal feedback loops to the platforms
Analytics: Funnel data analysis, dashboard interpretation and performance trend identification
Experimentation: Structured testing across audiences, creatives, bids and budgets with clean reads
Creative Collaboration: Briefing and iterating ad creative against performance data
Business Metrics: Understanding of CPL, CAC, conversion rate, lead quality and spend efficiency.
Reporting: Weekly / monthly performance reviews and actionable recommendations
The Core Performance Mindset
Ad Performance → Lead Volume → Lead Quality → Funnel Conversion → Acquisition Cost (CAC)
This role is not limited to media buying. Spend is optimized against the full funnel — CPL, lead quality, conversion to signup and overall CAC — so that every rupee of budget brings in not just more leads, but better sellers.
Ideal Candidate Profile
A data-driven performance marketer with hands-on Meta and Google Ads experience who can independently run lead-generation campaigns, optimize CPL and CAC against a fixed budget, and think in full-funnel terms — connecting ad spend to lead quality and downstream conversion rather than clicks alone.
What We're Looking For
1–3 years of hands-on experience in Performance Marketing.
Graduate from Tier 1/ Tier Colleges
Hands-on experience running Meta Ads and Google Ads, ideally on lead-generation / demand-generation campaigns.
Strong understanding of CPL, CAC, conversion rate and budget efficiency.
Working knowledge of conversion tracking and event-based optimization (pixels, offline/qualified-lead conversions, Advantage+ / Google smart bidding).
Strong analytical and problem-solving skills; comfortable interpreting dashboards and turning data into action.
Ability to design and read clean experiments across audiences, creatives, bids and budgets.
Understanding of D2C / e-commerce funnels, buyers and market demand.
Strong stakeholder communication and data storytelling skills.
Highly self-motivated, disciplined and result-oriented.
Why This Role
You will own ShopDeck's growth engine end to end — the acquisition channel that feeds the entire business — with direct ownership of budget, CPL and the quality of sellers entering the funnel, and the analytics exposure that comes with it.