AI-Native Performance Marketer
Location: Mumbai
Compensation: ₹18–20L + Performance Incentives

About ProV

ProV is building a modern consumer brand in the premium nuts and healthy snacks category. With deep roots in sourcing and a rapidly growing digital distribution engine, ProV is focused on building a strong direct-to-consumer presence alongside modern trade and marketplace channels.

Our ambition is simple: build a brand that consumers trust, while using modern growth systems, data, and AI to scale intelligently.

The Role

We’re looking for an AI-native performance marketer who thinks in funnels, numbers, and experiments.

This role owns the end-to-end digital acquisition engine for our Shopify storefront — from generating top-of-funnel demand to building high-converting retargeting loops and maximizing long-term customer value.

The job isn’t just running ads. It’s about building a data-driven growth system that continuously improves creative, hooks, audiences, and unit economics.

You will:

Own paid acquisition across Meta, Google, and other emerging channels
Design and manage full-funnel growth systems (TOF, MOF, BOF)
Build and manage retargeting strategies and budgets
Monitor creative performance, hooks, and competitors via ad libraries
Set up AI-assisted workflows and cloud tools to analyze campaign and content performance
Build attribution and reporting systems for Shopify sales
Optimize campaigns not just for first purchase but for repeat purchase and customer LTV
Continuously test creatives, landing pages, offers, and funnels
Translate data into clear actions that grow revenue efficiently

Ideal Candidate

You are a numbers-first growth operator who is comfortable with both marketing and modern tooling.

You likely:

Have 3–6 years of performance marketing experience in D2C or ecommerce
Are comfortable managing ₹50L+ annual digital ad budgets
Understand Shopify analytics, attribution, CAC, LTV, and retention metrics
Track campaigns beyond first purchase and optimize for long-term customer value
Regularly study ad libraries, hooks, creatives, and competitor funnels
Are comfortable using AI tools, automation, and cloud workflows
Can set up simple data pipelines, dashboards, or MCP-style evaluation workflows
Think in experiments, funnels, and unit economics
Prefer shipping fast, measuring results, and improving continuously

If you enjoy combining AI, creative experimentation, and rigorous data thinking to build growth engines, this role will give you the freedom and ownership to do exactly that.