📍 Hyderabad (first 3–6 months) → Chennai
🕒 Experience: 4–7 years
🏢 Early-stage Startup | High Ownership
đź“Ś Reports to: Head of Growth & Community
Company Description
Praja is a hyper-local social platform built for Bharath — where people instantly discover everything happening in their village, mandal, and district, in their own language.
Every user is mapped to their real geography and interest areas, enabling authentic village-level communities and interest communities that reflect how Bharath connects in the offline world. Today, citizens, local leaders, and political parties use Praja to share updates, create viral posters, run digital campaigns, and stay connected with their people. We’ve become the go-to digital layer for political and community engagement in Telugu states, driven by deep vernacular adoption and high user trust.If you want to build for the next 500M internet users, experiment fast, and scale a high-growth consumer product from the ground up — Praja is the place for you.
About the Role
Praja is expanding into Tamil Nadu, and we’re hiring a Regional Head – Tamil Nadu (Sales & Community) to lead the launch and scale of the entire state.
For the first 1-3 months, you will understand our AP/Telangana playbooks, internal systems, and operational models. During this period, you’ll also set up Tamil Nadu’s content, community, and sales foundation.
Post this, you will take full ownership of Tamil Nadu — building the team, running daily operations, scaling district presence, forging key partnerships, and driving ARR.
What You’ll Own
End-to-end Tamil Nadu launch & operational scale
Tamil content + community engine
Sales hiring, funnel ownership, and revenue delivery
Replication of AP/Telangana playbooks for TN
ARR targets & state-level KPIs end-to-end
What You’ll Do
Build and run Tamil content + poster operations
Hire, train, and lead the TN sales team; own funnel outcomes
Build partnerships with influencers, community bodies, political parties & local networks
Translate AP/Telangana insights into Tamil-specific playbooks
Hire and lead a 10–20 member team across content, community, and sales within the first 3 months
Drive ARR, sales performance, and district-level scale
What Success Looks Like:
1–3 Months
Build initial TN team (content, community, sales)
Stabilize daily Tamil content & Community operations
Contribute toward achieving a $500K ARR run rate
3–6 Months
Fully launch Tamil Nadu operations
Achieve $1M ARR using AP/Telangana playbook replication
Strengthen political, content & community partnerships
What We’re Looking For
Core Experience (Mandatory)
4–7 years of experience leading teams in managerial roles, running operations or business functions
Proven ability to hire, manage, and scale on-ground teams (content/community/sales)
Native Tamil speaker with deep understanding of Tamil Nadu tier 2/3 audiences
Bachelor’s from a Tier-1 college or MBA preferred
Mindset & Working Style
Experience in entrepreneurial roles (founder, early employee) or 0→1 startup environments is highly preferred
High ownership, execution velocity, and ability to operate independently
Bonus (Nice-to-Have)
Exposure to political consulting or prior experience in political strategy firms is an added advantage
Experience working in a content startup or a vernacular-focused high-growth startup
Compensation & Benefits
Salary: ₹24–30 LPA (based on experience)
Equity: ESOPs offered on top of the CTC (not included in the salary package)
Benefits: Opportunity to build Praja in Tamil Nadu from zero to scale, Work closely with founders
Why Join Us
Lead Tamil Nadu end-to-end — content, community, sales & partnerships
Build the region’s entire operational engine from scratch
Join a fast-growing startup shaping Bharat’s political & community landscape