Manager – Creative Copywriting

Bengaluru

Job Summary

Rapido is looking for a creative and strategic Manager – Creative Copywriting who can combine compelling storytelling, consumer insights, and performance-driven communication to create impactful marketing campaigns.

The ideal candidate should have strong copywriting skills, experience in performance marketing and CRM communication, and the ability to guide creative teams while maintaining a consistent brand voice. The role involves developing campaign concepts, writing engaging copy across digital channels, mentoring writers, and collaborating with Brand, Growth, CRM, Design, and Product teams to drive customer acquisition, engagement, and retention.

Roles and Responsibilities

1. Performance Marketing Copywriting

Lead copy strategy and execution across Meta, Google, YouTube, app stores, and other digital marketing channels.
Develop persuasive copy that drives clicks, app installs, conversions, and customer acquisition.
Ensure messaging aligns with campaign objectives, target audiences, and brand guidelines.

2. CRM and Customer Lifecycle Communication

Develop engaging copy for push notifications, WhatsApp, SMS, email, and in-app messaging.
Create communication strategies for customer acquisition, engagement, and retention.
Adapt messaging to different customer segments, communication channels, and campaign objectives.

3. Creative Campaign Development

Develop integrated campaign concepts based on consumer insights and business objectives.
Write and oversee scripts for performance films, social media content, and brand videos.
Translate marketing briefs into clear creative directions, messaging frameworks, and actionable briefs for writers and designers.
Simplify complex propositions into clear, engaging, and memorable communication.

4. Creative Direction and Team Management

Review and improve copy for clarity, brand voice, cultural relevance, and conversion effectiveness.
Mentor writers through constructive feedback and help strengthen their creative and strategic capabilities.
Maintain consistent quality standards across campaigns and marketing communication.
Balance hands-on writing with creative direction and stakeholder management.

5. Performance Analysis and Optimisation

Partner with Growth and CRM teams to test messaging and evaluate campaign performance.
Use campaign results and testing insights to improve future creative work.
Apply learnings to strengthen engagement, conversion, and overall campaign effectiveness.

6. Stakeholder Collaboration

Collaborate with Brand, Growth, CRM, Design, and Product teams to deliver integrated campaigns.
Present creative ideas to stakeholders and explain how they address business and campaign objectives.
Manage copy priorities and delivery timelines across multiple campaigns.
Adapt communication to audience segments, regional nuances, and channel requirements.

7. Regional Copywriting and Transcreation

Lead Malayalam copywriting and transcreation to ensure natural, culturally relevant communication.
Develop native-sounding regional content rather than relying solely on direct translations from

Name *

Email *

How many years of experience do you have in copywriting? *

Do you have experience in performance marketing copywriting across Meta, Google, YouTube, and other digital channels? *

Do you have experience creating CRM communication for push notifications, WhatsApp, SMS, email, and in-app messaging? *

What is your current CTC *

What is your expected CTC *

What is your official notice period? *

What is your current location? *

Which languages can you speak, read, and write fluently? *

Please upload your updated resume. *

Made withBinary

Job Summary

Roles and Responsibilities

1. Performance Marketing Copywriting

Lead copy strategy and execution across Meta, Google, YouTube, app stores, and other digital marketing channels.

Develop persuasive copy that drives clicks, app installs, conversions, and customer acquisition.

Ensure messaging aligns with campaign objectives, target audiences, and brand guidelines.

2. CRM and Customer Lifecycle Communication

Develop engaging copy for push notifications, WhatsApp, SMS, email, and in-app messaging.

Create communication strategies for customer acquisition, engagement, and retention.

Adapt messaging to different customer segments, communication channels, and campaign objectives.

3. Creative Campaign Development

Develop integrated campaign concepts based on consumer insights and business objectives.

Write and oversee scripts for performance films, social media content, and brand videos.

Translate marketing briefs into clear creative directions, messaging frameworks, and actionable briefs for writers and designers.

Simplify complex propositions into clear, engaging, and memorable communication.

4. Creative Direction and Team Management

Review and improve copy for clarity, brand voice, cultural relevance, and conversion effectiveness.

Mentor writers through constructive feedback and help strengthen their creative and strategic capabilities.

Maintain consistent quality standards across campaigns and marketing communication.

Balance hands-on writing with creative direction and stakeholder management.

5. Performance Analysis and Optimisation

Partner with Growth and CRM teams to test messaging and evaluate campaign performance.

Use campaign results and testing insights to improve future creative work.

Apply learnings to strengthen engagement, conversion, and overall campaign effectiveness.

6. Stakeholder Collaboration

Collaborate with Brand, Growth, CRM, Design, and Product teams to deliver integrated campaigns.

Present creative ideas to stakeholders and explain how they address business and campaign objectives.

Manage copy priorities and delivery timelines across multiple campaigns.

Adapt communication to audience segments, regional nuances, and channel requirements.

7. Regional Copywriting and Transcreation

Lead Malayalam copywriting and transcreation to ensure natural, culturally relevant communication.

Develop native-sounding regional content rather than relying solely on direct translations from