Content Writer Application

Mumbai

DISRPTVE is a strategy-led marketing agency based in Mumbai. We build brands that cut through the noise and stay un-ignorable. We work across brand strategy, content production, performance marketing, and celebrity partnerships.

We are not looking for people who can just execute. We are looking for people who think, who have taste, and who care about the work. If that sounds like you, this form should be fun.

The Role

We are looking for a Content Writer who understands that brand writing is not copywriting-lite. It is the voice that makes someone stop, read, and remember. You should be equally comfortable writing a high-energy Instagram caption and a thoughtful LinkedIn article, shifting tone and narrative approach across brands without

losing clarity. Our client roster spans multiple categories and brand personalities. Some briefs call for playful, irreverent copy. Others demand restraint and polish. You will need to move between these registers with ease, always rooted in a sharp understanding of audience behaviour on each platform.

What You Will Do

• Write sharp, engaging brand copy across Instagram, LinkedIn, YouTube, and other digital channels

• Adapt tone, voice, and narrative style per brand, whether playful, premium, or legacy-driven

• Develop captions, long-form articles, scripts, and campaign copy that drive engagement

• Collaborate with design, video, and strategy teams to ensure copy and creative are aligned

• Research brand categories and audiences to ground every piece of writing in real context

• Maintain consistency across a brand's content while keeping the voice fresh and relevant

• Deliver clean, final copy on deadline with minimal rounds of revision

What We Are Looking For

• Strong portfolio of brand writing across social, digital, or editorial formats

• Solid understanding of tone, hooks, and audience behaviour on Instagram, YouTube, and LinkedIn

• Ability to write across registers: from casual and conversational to polished and authoritative

• Comfort with brand guidelines and the discipline to write within them creatively

• Strong grammar, structure, and editorial judgment

• Self-directed with the ability to manage multiple briefs simultaneously

Nice to Have

• Familiarity with SEO principles and content performance metrics

• Background in journalism, screenwriting, or creative writing

• Experience writing scripts for short-form video content

Name *

Email *

Phone Number *

RESUME / CV *

LinkedIn profile *

Current Role *

Current Notice Period *

Link to your portfolio or body of work (Drive, website, published articles, whatever you have) *

Link 3 pieces of writing you are proud of. These can be captions, articles, scripts, ads, newsletters, anything. Tell us the brief behind them as well. *

Take any brand's Instagram page that you think has weak copy. Screenshot one post and rewrite the caption. Tell us what you changed and why. *

A client tells you to write "something viral." That is the entire brief. What questions do you ask before you write a single word? *

Write the opening 3 lines of a LinkedIn post for a CEO announcing that their company just hit 100 employees. Make us want to keep reading. *

Who are 3 writers, creators, or publications whose writing you actively study? What specifically do you take from each? *

A client sends you a product brief that is genuinely boring. The product is not exciting, the category is dull, and the brand has no personality yet. How do you find the angle? Walk us through your thinking. *

Pick any ad (print, digital, video, OOH) that you think has the best copy you have seen recently. Drop a link or describe it. Tell us what makes the writing work. *

What is a copywriting trend on social media right now that you think is lazy? Why does it keep working and what would you do instead? *

Write us a one-line bio for a fictional streetwear brand called VENOM. Then write one for a fictional fine dining restaurant called SABLE. We want to see range in one sentence each. *

What is the hardest type of writing for you? Long-form, captions, scripts, headlines, taglines? Why, and what are you doing to get better at it? *

Give us an example of a brand that has a genuinely distinctive voice on social. Not just good copy, but a voice you could identify with the logo hidden. What makes it stick? *

What do you read or listen to outside of work that makes your writing better? Not writing courses or marketing blogs. The stuff that feeds your brain indirectly. *

Why DISRPTVE? Be honest. What made you fill this form out instead of scrolling past it? *

Last question. What is the one thing you want us to know about you that none of these questions gave you the space to say? *

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