About the Role:

We're looking for a sharp, versatile copywriter who can turn consumer insights into compelling, high-converting communication. If you can seamlessly switch between writing performance ads, CRM journeys, campaign concepts, and brand storytelling, we'd love to meet you. You'll work closely with the Brand, Growth, CRM, and Design teams to craft communication that drives both engagement and business impact.

What You'll Do

● Write compelling copy for performance marketing across Meta, Google, YouTube, app stores, and other digital channels.

● Own CRM communication, including push notifications, WhatsApp, SMS, email, and in-app messaging.

● Conceptualize and write integrated marketing campaigns across digital touchpoints.

● Develop creative campaign ideas rooted in strong consumer insights.

● Write scripts for digital films, social content, and brand videos.

● Craft compelling storytelling across the customer journey, from acquisition to engagement and retention.

● Collaborate with designers, marketers, and product teams to bring ideas to life.

● Ensure consistency in the brand's tone of voice across all consumer touchpoints.

● Adapt messaging based on audience segments, regional nuances, and campaign objectives.

What We're Looking For

● 2–4 years of experience in copywriting, preferably at a consumer internet brand or advertising agency.

● Strong experience writing performance marketing copy that drives clicks, installs, and conversions.

● Hands-on experience with CRM communication (Push Notifications, WhatsApp, SMS, Email, In-App).

● Proven experience conceptualizing and executing campaigns from idea to execution.

● Strong storytelling skills with the ability to simplify complex ideas into impactful communication.

● Experience writing scripts for brand films, digital videos.

● Exposure to both ATL and BTL communication.

● Ability to write across formats, from six-word ads to long-form campaign narratives.

● Excellent collaboration and presentation skills.

● Comfortable working in a fast-paced, high-growth environment.

Language Requirements

● Professional proficiency in English.

● Strong proficiency in Tamil (reading, writing, and transcreation) is mandatory.

● Ability to write culturally relevant, native-sounding Tamil copy, not just translate from English.

Associate Manager-Copywriter