Content Strategist
📍 Location: Mumbai (Onsite)
About the Role
We're looking for a research-obsessed, internet-native professional who lives and breathes content.
This role is ideal for someone who is constantly tracking trends, decoding viral content, analyzing creator strategies, and understanding how brands communicate across platforms. You should be deeply familiar with Instagram and LinkedIn, understand what works (and why), and have a natural curiosity for everything happening in the creator economy.
If you're the person your friends come to for the latest industry updates, AI tools, creator trends, and business insights, we'd love to speak with you.
What You'll Do
Research content trends across Instagram, LinkedIn, YouTube, and emerging platforms.
Track creator economy developments, platform updates, and industry shifts.
Analyze successful creators, brands, campaigns, and content formats.
Develop content insights, creative directions, and strategic recommendations.
Stay updated on AI tools, product launches, and new use cases relevant to content creation and marketing.
Identify content opportunities for brands and creators based on audience behavior and platform trends.
Research business case studies, marketing campaigns, and brand-building strategies.
Support content and brand teams with data-backed insights and recommendations.
Translate research into actionable content ideas, briefs, and frameworks.
Leverage AI tools such as ChatGPT, Claude, and others to accelerate ideation, research, and content development.
What We're Looking For
2–4 years of experience in content strategy, research, digital marketing, social media, consulting, or a similar role.
Deep understanding of Instagram, LinkedIn, and the creator ecosystem.
Strong research and analytical skills.
Ability to identify patterns, trends, and content opportunities.
Excellent written and verbal communication skills.
Familiarity with AI tools and emerging technologies.
Strong understanding of brand building, consumer behavior, and digital culture.
Ability to synthesize large amounts of information into clear insights and recommendations.
Bonus Points If You
Write well and can turn insights into compelling content.
Have experience working with creators, agencies, startups, or digital-first brands.
Regularly consume business content, case studies, creator interviews, newsletters, podcasts, and industry reports.
Experiment with new AI tools and workflows before everyone else.
Why Join Us?
At Finnet Media, you'll work at the intersection of creators, brands, content, and culture. You'll have the opportunity to influence strategy, shape content direction, and stay at the forefront of the rapidly evolving creator economy.