🚀 Founder’s Office: E-commerce Lead ( 0→1 Marketplace Builder )
At Attirelly, we’re building something BIG — India’s first discovery-led ethnic fashion marketplace. Think Zomato for discovering ethnic outfits meets Myntra for shopping — helping shoppers explore authentic styles from every city & connect with incredible homegrown labels.
We’re looking for a Founding E-commerce Generalist to join the founding team to own the marketplace end-to-end: merchandising, supply curation, trend analysis, pricing strategy, revenue growth, and scalable operations. We’ve already onboarded 1000+ stores, launched our MVP, and are now scaling to 6,000+ stores this year.
Marketplace Management & Buying
Drive homepage, categories, banners, collections, filters, and attributes to craft an engaging discovery experience.
Optimize product visibility and discoverability through catalog intelligence, sorting, and structured attributes.
Validate and serve key customer personas — Urban Millennial Brides, Tier-2 Festive Shoppers, Premium Designer Buyers, and Daily Casual Shoppers.
Supply, Assortment & Pricing
Identify, onboard, and scale designers, boutiques, and ethnic stores nationwide.
Decide what to sell, when, and at what price — balancing premium vs affordable, festive vs everyday ethnic, occasion-wear vs casual fusion, and regional specialties vs pan-India demand.
Experiment with pricing strategies and discount levers across segments to maximize adoption, margins, and GMV.
Brand Architect & Customer Journey Experience
Map and optimize the end-to-end customer journey — from browsing, filtering, and discovery to checkout and post-purchase.
Ensure customer delight by aligning assortment, pricing, and UX for different personas.
Customer Insights & ICP Validation
Run customer persona research (interviews, shadow shopping, analytics).
Validate & refine our ideal customer profile (ICP) across cities and demographics.
A Category Manager / Merchandiser, with experience in trend-led curation + P&L ownership.
Skilled at pricing, assortment planning, and revenue optimization.
Understand pricing levers and can grow GMV without heavy discounts.
đź“Ť Location: Delhi ( in-office )
đź’ˇ Compensation: Less than 1 year experience : 25k-35k
1-2 years Experience :Rs 35k - Rs 50K + meaningful equity
đź“ŤWebsite : https://attirelly.com
💡 Who this is not for: If you prefer fixed 9–6 roles, structured environments, or prioritize work-life balance over building something from the ground up—if you can't invest late nights & saturdays, this won’t be the right fit.
Founding team / mini-founder seat.
Aspiring founder: If you want to start your own brand one day.
Fast-paced, high-growth environment with freedom to experiment.
It’s a career-defining role at the intersection of Ecommerce, marketing, customer discovery, and business strategy.