We’re looking for people who like to yap, have opinions on anything and everything culture, and somehow always know what’s bubbling before everyone else does. Music, movies, travel, dating, internet drama, brands, niche obsessions, things you’re loving, things you’re side-eyeing, and all the tea in between. Think of this as a little Kulfi community for swapping notes on what people are watching, buying, talking about, getting into, and quietly getting over. You bring the perspective, and hopefully leave knowing a little more about what’s happening on the street too.

We’re building the OG squad that we can keep coming back to for conversations, quick opinion checks, idea sparring and the occasional deep dive when the right project comes along. Some of what you share may help us understand culture better and shape thinking for the brands we work with. We’ll always check with you before reaching out for anything, and yes, your time will always be compensated.

Name *

Email *

How old are you? *

Which of the following genders do you identify with? *

Female

Male

Non-binary

Prefer not to say

Where are you based? *

City / town

What do you do? *

Work, study, freelance, make things, figure life out. Tell us however you’d describe it.

What’s the best number to reach you on? *

Is your WhatsApp number different? *

Yes

If yes, drop your WhatsApp number here.

Instagram or any other social media handle you’d like to share.

Tell us one thing you’re currently obsessed with — and why. *

It could be a TV show, a brand you love or hate, a new hobby, an internet rabbit hole, a musician, a sport, a creator, a very specific niche interest… anything.

Are you okay with us keeping your details in Kulfi’s research database and reaching out when we have future research opportunities that might be a good fit? *

By selecting yes, you agree that the contact details and information you share through this form may be retained and used to contact you about future Kulfi research opportunities.

Yes

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Cultural Intelligence Association (CIA) Squad

Cultural Intelligence Association (CIA) Squad