We at Kulfi Collective are looking for people who like to yap, have opinions on just about anything, and are curious about the world around them. Music, movies, travel, dating, parenthood, internet drama, brands, niche obsessions, things you’re loving, things you’re side-eyeing, and all the tea in between. Think of this as a Kulfi community for swapping notes on what people are watching, buying, talking about, getting into, or getting over.

We’re building a long-term open community that we can keep coming back to for conversations, quick opinion checks, idea sparring and the occasional deep dive when the right project comes along. We’ll always reach out to gauge interest and availability for any research project. And of course, your time and thoughts are both valuable — we'll make sure to reward it. These conversations will help shape the next story we tell, often with some of the biggest brands we work with.

It’s designed to be low-lift, flexible AND fun: there’s no fixed commitment, just some interesting, hopefully insightful, reflections that you opt-in for as and when you please. You bring the perspective, and we'll make sure it's worth your time :).

Confidentiality Note: Anything you share with us is kept confidential and anonymous within the research process, and used only for purposes you consent to.

Name *

Email *

How old are you? *

Which of the following genders do you identify with? *

Female

Male

Non-binary

Prefer not to say

Where are you based? *

City / town

What do you do? *

Work, study, freelance, make things, figure life out. Tell us however you’d describe it.

What’s the best number to reach you on? *

Is your WhatsApp number different? *

Yes

If yes, drop your WhatsApp number here.

Instagram or any other social media handle you’d like to share.

Tell us one thing you’re currently obsessed with — and why.

It could be a TV show, a brand you love or hate, a new hobby, an internet rabbit hole, a musician, a sport, a creator, a very specific niche interest… anything.

[IF you hate being on camera] Tell us one thing you’re currently obsessed with — and why.

It could be a TV show, a brand you love or hate, a new hobby, an internet rabbit hole, a musician, a sport, a creator, a very specific niche interest… anything. We'd still love it if you recorded a video though, so we can weed out the bots easy. 🥹

Are you okay with us keeping your details in Kulfi’s research database and reaching out when we have future research opportunities that might be a good fit? *

By selecting yes, you agree that the contact details and information you share through this form may be retained and used to contact you about future Kulfi research opportunities.

Yes

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Cultural Intelligence Association (CIA) Squad

Cultural Intelligence Association (CIA) Squad