
Mumbai, Hybrid
Responded to 100% candidates
We’re looking for a Creative Strategist, Paid Performance to help build the creative engine behind Odd Giraffe’s growth.
This is a role at the intersection of creative + performance. You’ll turn customer insights, performance data, cultural trends and product understanding into hooks, concepts, briefs and ads that drive results.
You’ll work closely with our performance marketing, content, design and creator teams to continuously develop, test and improve our paid creative across Meta and other channels.
Develop creative strategy for paid performance
Identify winning and losing creative patterns from performance data
Develop hooks, angles, concepts and creative hypotheses
Brief and work with UGC creators, designers, photographers and editors
Research competitors, Meta Ad Library, creators and leading DTC brands
Build a continuous creative testing pipeline
Turn performance learnings into new creative ideas and iterations
Develop creative across photobooks, planners, journals, launches and new products
3–4+ years of relevant experience working with a growing DTC brand
Strong understanding of paid social and performance creative, particularly Meta
Experience developing creative strategy, concepts, hooks and briefs
Strong creative instincts combined with analytical thinking
Ability to use performance data to inform creative decisions
Strong understanding of UGC and creator-led advertising
Excellent copywriting and communication skills
Strong curiosity about advertising, culture, consumers and DTC brands