Creative Strategist, Paid Performance

Mumbai, Hybrid

Responded to 100% candidates

We’re looking for a Creative Strategist, Paid Performance to help build the creative engine behind Odd Giraffe’s growth.

This is a role at the intersection of creative + performance. You’ll turn customer insights, performance data, cultural trends and product understanding into hooks, concepts, briefs and ads that drive results.

You’ll work closely with our performance marketing, content, design and creator teams to continuously develop, test and improve our paid creative across Meta and other channels.

What you'll work on

Develop creative strategy for paid performance
Identify winning and losing creative patterns from performance data
Develop hooks, angles, concepts and creative hypotheses
Brief and work with UGC creators, designers, photographers and editors
Research competitors, Meta Ad Library, creators and leading DTC brands
Build a continuous creative testing pipeline
Turn performance learnings into new creative ideas and iterations
Develop creative across photobooks, planners, journals, launches and new products

Who we're looking for

3–4+ years of relevant experience working with a growing DTC brand
Strong understanding of paid social and performance creative, particularly Meta
Experience developing creative strategy, concepts, hooks and briefs
Strong creative instincts combined with analytical thinking
Ability to use performance data to inform creative decisions
Strong understanding of UGC and creator-led advertising
Excellent copywriting and communication skills
Strong curiosity about advertising, culture, consumers and DTC brands

Read the full role description →
Creative Strategist, Paid Performance Job Description

Name *

Email *

Phone No. *

Current City *

LinkedIn *

Current / most recent company *

Years of relevant experience *

Current compensation *

1. Tell us about a performance creative or campaign you worked on that performed particularly well. *

What was the creative insight, what did you do, and what was the outcome?

2. Tell us about a performance creative that didn't work. *

What did you learn from it, and what did you change afterwards?

3. Share an ad you've seen recently that you think is particularly good. *

What makes it work?

4. Imagine we give you a new Odd Giraffe product tomorrow. What are the first 3–5 things you'd want to understand before developing creative for it? *

5. Tell us about your experience working with creators or UGC. How do you brief creators while still giving them enough freedom to create content that feels natural? *

6. Which DTC brands do you think are currently doing particularly interesting performance creative? *

What do you like about what they're doing?

7. What excites you about this role at Odd Giraffe? *

Made withBinary

Creative Strategist, Paid Performance

What you'll work on

Who we're looking for

Read the full role description →Creative Strategist, Paid Performance Job Description

Creative Strategist, Paid Performance

What you'll work on

Who we're looking for

Read the full role description →Creative Strategist, Paid Performance Job Description

Read the full role description →
Creative Strategist, Paid Performance Job Description

Read the full role description →
Creative Strategist, Paid Performance Job Description