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Bengaluru
We’re looking for a MarTech / CRM / Lifecycle Marketing professional with 3-5 years of hands-on experience in lead engagement, marketing automation, and funnel optimization.
The ideal candidate should be in building automated customer journeys, lead segmentation, WhatsApp/email campaigns, remarketing, database reactivation, and improving lead movement from acquisition to conversion. They should be comfortable working with CRM data, dashboards, campaign analytics, and multiple marketing platforms.
We’re looking for someone who can look at funnel data, identify drop-offs, and translate insights into practical engagement campaigns and automation workflows. Experience with WebEngage, MoEngage, WhatsApp, Meta/Google audiences, GA4, SEO and marketing analytics tools would be a advantage.
The ideal candidate should be analytical, hands-on, tech-savvy and comfortable working cross-functionally with Sales, Marketing, CRM, Technology and external agencies. Experience in education/EdTech, healthcare, BFSI, real estate or other high-consideration lead-generation businesses would be preferred.