Founding sales and marketing lead ( Bangalore)

Bengaluru

We are looking for our first sales and marketing lead to own on-ground growth in Bangalore from day one. This is a high-ownership IC role for someone who can plan, execute, and iterate fast, from running local marketing events to building partnerships with vets, clinics, pet stores, and communities, and converting offline traction into measurable revenue.

You will work directly with the founder to build our early sales and local marketing engine, test what works, and create repeatable playbooks for customer acquisition.

Key responsibilities

Own and execute end-to-end on-ground marketing across Bangalore, including events, activations, community outreach, and local campaigns.
Identify, pitch, and build partnerships with vets, clinics, pet stores, groomers, boarding and daycare spaces, pet-friendly cafes, RWAs, welfare groups, and local networks.
Plan and conduct marketing events independently, from venue coordination and collateral to execution, lead capture, and follow-ups.
Drive direct sales conversations with pet parents, partners, and local businesses.
Build a strong pipeline through offline outreach, referrals, partnerships, and community-led growth.
Track leads, conversions, event ROI, and partnership performance, and use the learnings to improve future campaigns.
Create early sales and marketing playbooks that can be repeated and scaled across cities.
Work closely with the founder on positioning, messaging, customer insights, and growth experiments.

Desired profile

3 to 4 years of experience in sales, marketing, partnerships, business development, events, or community growth.
Strong bias for action, comfortable being on the ground, meeting people, pitching, negotiating, and closing.
Excellent communication skills with the ability to represent the brand confidently.
Highly organized and reliable, able to manage vendors, partners, event logistics, leads, and follow-ups independently.
Startup mindset, comfortable with ambiguity, fast iteration, and owning outcomes without a large team or a fixed playbook.
Experience in the Bangalore and Karnataka market is a strong plus. Kannada is a plus.

Bonus skills

Willingness to operate as an IC and personally drive sales, events, partnerships, and field marketing.
Prior experience using AI tools to create, automate, or optimize workflows.

Must have

An existing network across Bangalore businesses, communities, RWAs, cafes, pet stores, vets, groomers, or local event spaces.
Experience running offline activations, brand partnerships, pop-ups, community events, or local sales campaigns.
Familiarity with CRM tools, lead tracking, WhatsApp campaigns, and basic growth analytics.
Must be a current or former pet parent, or have been associated with an animal welfare group.

Compensation

₹5,00,000 base plus ₹2,00,000 variable, paid quarterly
Founding member ESOPs, 0.25 percent to 0.5 percent
Health insurance for you, your family, and your pet
35 days of annual paid leave

Name *

Email *

LinkedIn profile *

Record a short video of yourself *

Please record a short video, under 1 minute. We care less about the camera, lighting, and setup, and more about what you say.

What excites you about this role? *

What work of yours are you the most proud of? *

What was the biggest challenge you faced in the last 6 months, and how did you overcome it? *

Made withBinary

Key responsibilities

Own and execute end-to-end on-ground marketing across Bangalore, including events, activations, community outreach, and local campaigns.

Identify, pitch, and build partnerships with vets, clinics, pet stores, groomers, boarding and daycare spaces, pet-friendly cafes, RWAs, welfare groups, and local networks.

Plan and conduct marketing events independently, from venue coordination and collateral to execution, lead capture, and follow-ups.

Drive direct sales conversations with pet parents, partners, and local businesses.

Build a strong pipeline through offline outreach, referrals, partnerships, and community-led growth.

Track leads, conversions, event ROI, and partnership performance, and use the learnings to improve future campaigns.

Create early sales and marketing playbooks that can be repeated and scaled across cities.

Work closely with the founder on positioning, messaging, customer insights, and growth experiments.

Desired profile

3 to 4 years of experience in sales, marketing, partnerships, business development, events, or community growth.

Strong bias for action, comfortable being on the ground, meeting people, pitching, negotiating, and closing.

Excellent communication skills with the ability to represent the brand confidently.

Highly organized and reliable, able to manage vendors, partners, event logistics, leads, and follow-ups independently.

Startup mindset, comfortable with ambiguity, fast iteration, and owning outcomes without a large team or a fixed playbook.

Experience in the Bangalore and Karnataka market is a strong plus. Kannada is a plus.

Must have

An existing network across Bangalore businesses, communities, RWAs, cafes, pet stores, vets, groomers, or local event spaces.

Experience running offline activations, brand partnerships, pop-ups, community events, or local sales campaigns.

Familiarity with CRM tools, lead tracking, WhatsApp campaigns, and basic growth analytics.

Must be a current or former pet parent, or have been associated with an animal welfare group.