Indiranagar, Bengaluru
About Triplespeed
We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.
In the last 14 months, we took three apps, across three unrelated verticals, from zero to over $70M in combined annual run rate. We did this bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.
What you'll do
Own Web3 marketing and growth strategy for our gaming and collectibles-adjacent consumer products.
Design and execute campaigns targeting crypto-native, high-intent audiences (NFT collectors, L1/L2 communities, DeFi users, on-chain gamers).
Build and run community-led growth initiatives across Discord, Twitter/X, and other Web3-native channels.
Partner with product and community teams to launch token-gated experiences, drops, and premium offerings for high-value users.
Identify and build relationships with Web3 KOLs, projects, and partners for co-marketing and cross-promotion.
Develop go-to-market strategy for new product launches targeting Web3 and crypto-adjacent audiences.
Own performance tracking across acquisition, engagement, and retention for Web3-driven growth channels.
Stay ahead of trends across NFTs, on-chain gaming, and crypto-native marketing tactics, and bring fresh playbooks to the team.
Work closely with community, product, and leadership to ensure Web3 initiatives ladder up to broader brand and retention goals.
Who we're looking for
Proven experience in marketing, growth, or community-led growth for reputed Web3 projects (NFT collections, L1/L2 protocols, DeFi, on-chain games, or similar).
Track record of shipping campaigns to crypto-native, high-intent audiences.
Deep familiarity with Web3-native communities and culture — you're plugged into the ecosystem, not learning it from scratch.
Strong understanding of community-led growth, tokenomics-adjacent marketing, and crypto audience behavior.
Excellent written communication and ability to build genuine relationships with partners, KOLs, and projects.
Comfortable operating with high ownership in a fast-paced, lean team.
Strong analytical mindset — able to track performance and translate it into strategy.
Useful but not required
Background in gaming, collectibles, or hobby-driven products (TCGs, Pokémon, trading cards, etc.).
Experience working with HNW, premium, or "prosumer" user bases.
Experience running Discord communities or working closely with community managers.
Familiarity with community analytics tools (Statbot, Common Room, Orbit, etc.).
Background in D2C, mobile apps, or consumer software.
What you get
Full ownership of a meaningful growth channel, not a slice of someone else's roadmap.
A small, senior team where decisions happen in hours, not sprints.
Direct collaboration with founders on what to build and why.
Compensation calibrated to senior growth marketers with proven Web3 impact.