Growth Manager - US Market
Bengaluru
About Ethereal Labs
Ethereal Labs is an early-stage consumer technology and entertainment company building ambitious products for global audiences.
We are a small, fast-moving team that values original thinking, high-quality execution and strong ownership.
About the Role
We are looking for a Founding Growth Manager to help build and scale our audience in the United States.
You will work directly with the founders and own the early growth engine—from identifying target audiences and testing distribution channels to improving acquisition, activation, retention and monetization. This is a hands-on position. You will be expected to develop the strategy, execute experiments, analyze results and turn customer behavior into clear business, product and content decisions.
Additional product context will be shared during the interview process.
Key Responsibilities
Define our initial US audience segments and go-to-market strategy.
Build and test acquisition channels across paid, organic, creator, community and partnership-led growth.
Develop and test positioning, messaging, campaigns, creatives and landing experiences
Improve the complete customer funnel from discovery and acquisition to activation, retention and monetization.
Design, execute and evaluate rapid growth experiments.
Build growth dashboards, reporting systems and experimentation processes.
Track metrics such as CAC, CPI, conversion, retention, LTV and ROAS.
Identify customer insights and translate them into recommendations for product, content and marketing teams.
Develop launch strategies for new content, campaigns, features and markets.
Work with creators, agencies, communities and distribution partners where required.
Establish repeatable growth systems that can scale with the company.
What We’re Looking For
Approximately 2–4 years of relevant experience in consumer growth, product growth, audience development, performance marketing or content distribution.
Evidence of personally owning and improving measurable growth outcomes.
Strong understanding of acquisition funnels, experimentation and analytics.
Hands-on experience with at least two relevant growth channels.
Strong understanding of US consumer behaviour, internet culture and digital platforms.
Ability to distinguish meaningful customer signals from vanity metrics.
Ability to translate data into positioning, product and marketing decisions.
Strong written and verbal communication.
Comfort working in a fast-paced, early-stage environment with incomplete information.
Willingness to execute directly rather than operate only at a strategy level.
Experience with consumer apps, gaming, entertainment, streaming, creator platforms, subscription businesses or US-focused products is preferred.
Why Join Us?
Become the first dedicated growth hire for an ambitious global consumer company.
Build our US growth function from the ground up.
Work directly with the founders and influence major company decisions.
Take real ownership across strategy, experimentation and execution.
Join a high-agency team building at the intersection of technology and entertainment.
Receive a competitive market salary.
Work Arrangement
This is a full-time, in-office role based in Bengaluru, Karnataka. The company operates six days per week.
Please include:
Starting position
Target audience
Your specific ownership
Actions or experiments you ran
Timeline
Measurable result
Maximum 200 words.
What did you personally own, which audience and channels did you work with, and what was the result? If you have not worked directly on the US market, share the closest relevant example and state that clearly.
Maximum 150 words.
100,000 people see the campaign
18,000 visit the product page
6,000 sign up
4,000 complete onboarding
2,000 use the core product
500 return the following day
Where would you investigate first? Propose two experiments you would run during the following seven days and identify the primary success metric for each.
Maximum 200 words.
Please identify:
The first audience segment you would target
The channels you would test
The positioning or creative hypothesis
How you would allocate the budget
Your scale or stop criteria
Maximum 250 words.