About YAAS

YAAS is a content and media company building some of India's most ambitious creator-led IPs. We work at the intersection of storytelling, brand, and culture, producing content that reaches millions across YouTube, Instagram, and beyond.

We are at an inflection point. The studio is growing in headcount, complexity, and ambition. The people function needs to grow with it, and this role exists to lead that.

The Role

We are hiring a Chief Human Resources Officer to build and own the entire people function at YAAS.

You will not inherit a mature HR department. You will build one, from the ground up, in an industry where talent is the most constrained and most valuable resource in the business.

Creative talent does not operate on standard HR logic. The people who make great content are not found through conventional pipelines, retained through conventional incentives, or managed through conventional performance frameworks. The CHRO at YAAS needs to understand that, and build systems that reflect it.

What You Will Do

Own the full people function: talent acquisition, onboarding, performance, culture, compensation, compliance, and org design
Partner directly with founders to define the people strategy as YAAS scales
Build and lead the internal HR and talent team
Develop hiring infrastructure for creative roles where instinct and taste matter as much as credentials
Design performance and growth frameworks that work for a studio environment: outcome-driven, not activity-driven
Establish culture systems that can hold as the team grows without losing what makes YAAS distinctive
Own workforce planning and organisational design ahead of growth, not in response to it
Ensure statutory compliance and HR operations are tight and running without founder involvement

Who We Are Looking For

7+ years in HR or people functions, with at least 3 years in a senior leadership role
Experience building or significantly scaling an HR function, ideally in a creative, media, or high-growth environment
Strong instinct for talent in non-standard profiles: you understand how to evaluate potential where there is no clean rubric
Operationally rigorous: you can build systems that others can run, not just manage things yourself
Commercially aware: you understand how people decisions connect to business outcomes
High ownership, low ego: you are comfortable doing strategic work and ground-level work in the same week
Based in Bengaluru or able to join onsite immediately

What We Offer

An executive level seat in the people function of a fast-growing studio
Direct connect with founders on decisions that shape the company
Competitive compensation, structured around outcomes

CHRO - YAAS