Senior Executive – Creator Sourcing (Snoball)

OWLED is looking for a Senior Executive – Creator Sourcing to join the Creator Sourcing team at Snoball, our influencer marketing division, and take ownership of identifying and onboarding the right creators, amplification pages, and talent for campaigns across categories.

About OWLED

OWLED is a creative agency working across film and video production, digital content, social media, influencer marketing, AR, design, and owned media.We work with brands across categories and have built our own distribution ecosystem, generating 500M+ views every month. Our work spans high-volume content production, large-scale brand campaigns, social retainers, influencer-led campaigns, and owned IPs.

About the role

• This role involves creator discovery, evaluation, communication, negotiation, and campaign handover across influencer-led campaigns.

• You will work closely with the Creator Sourcing Lead, Client Servicing team, and internal strategy teams to translate campaign requirements into strong creator recommendations.

• You will help source creators across Instagram, YouTube, and other platforms based on audience relevance, content quality, geography, language, brand fit, and campaign objective.

• We’re looking for someone with 2–3 years of experience who is highly organised, commercially sharp, and genuinely plugged into the creator ecosystem.

What you’ll do

• Understand campaign briefs and identify relevant creators, amplification pages, and talent across categories and markets.

• Build creator lists for India and global audiences based on category, audience, geography, language, content quality, and campaign objective.

• Discover new and emerging creators beyond the existing database and continuously expand sourcing options.

• Evaluate creators based on audience relevance, engagement, content quality, brand fit, platform presence, past collaborations, and commercial viability.

• Reach out to creators, agencies, and talent managers, understand availability, collect commercials, and negotiate where required.

• Own assigned sourcing briefs from allocation to creator confirmation while working within turnaround timelines and campaign priorities.

• Coordinate closely with Client Servicing during revisions, shortlisting, and finalisation, and maintain complete documentation across email trails and handover sheets.

• Support campaign costing approvals, creator confirmations, and invoice coordination while maintaining confidentiality around internal costs.

• Work towards maintaining strong commercial discipline and healthy margins across campaigns.

What we’re looking for

• 2–3 years of experience in influencer marketing, talent management, creator partnerships, digital marketing, or a similar role.

• Strong understanding of the creator and influencer ecosystem.

• Good knowledge of Instagram and YouTube creators.

• Strong communication and negotiation skills, with comfort speaking to creators, agencies, and talent managers.

• Strong attention to detail, ownership, follow-through, and the ability to work across multiple campaigns at the same time.

• Good working knowledge of Excel or Google Sheets and strong email communication skills.

• Someone who enjoys discovering new creators and staying close to creator trends, formats, and categories.

You’ll stand out if

• You already have relationships with creators, agencies, or talent managers.

• You’ve handled creator commercials and negotiations across influencer campaigns.

• You have experience with large-scale or global creator sourcing and a strong grasp of creator analytics and audience data.