Content Writer- OWLED Media (FS)

📍 Location: Bangalore (Onsite)

Experience: 1–3 years (or exceptional proof of work)

What this role actually is

This is not a pure writing role.

You are responsible for:

Researching ideas → structuring them → writing high-performing content → shipping daily

If you need ideas handed to you, this role is not a fit.

If you are naturally curious about founders, startups, business, AI, and tech and enjoy turning that curiosity into content, you’ll thrive here.

Our content niche (non-negotiable)

We create content around:

• Founders & entrepreneurship

• AI, technology, and the internet economy

This role requires a genuine interest in these spaces.

If you don’t already:

• Follow founders or operators online

• Read/listen/watch content in business, startups, or tech

• Think about how AI is changing work and companies

…then this role will feel forced, and it won’t work.

What you’ll own

1. Idea discovery & research (core responsibility)

You will independently generate ideas through structured research methods.

This includes:

• Daily scanning of Twitter/X, LinkedIn, newsletters, blogs, reports, podcasts, and news

• Spotting:

  • Contrarian or non-obvious takes

  • Repeating patterns across founders/startups

  • High-signal insights in business and tech

  • Interesting data points, frameworks, or anecdotes

• Converting raw information into clear Ideas

You are expected to come in with ideas, not wait for briefs.

2. Writing & execution

Once an idea is validated, you’ll:

• Write high-retention carousels

• Structure content clearly: hook → logic → payoff

• Simplify complex business/tech ideas without dumbing them down

• Repurpose one idea into multiple variations (different hooks, angles, tones)
  

Most content is curation-led, not long essays.

Clarity, speed, and judgment matter more than fancy writing.

3. Output & iteration

• Ship content daily

• Work closely with ops to hit publishing cadence

• Learn from performance (what gets saved, shared, discussed)

• Improve hooks, structures, and Ideas over time

What you will not do

• You will not wait for detailed briefs.

• You will not write long, academic content.

• You will not be micromanaged.

• You will not optimize for “creative expression” over impact.
  

You’re a strong fit if you…

• Are genuinely curious about founders, startups, business, AI, and tech

• Are naturally online in these ecosystems

• Enjoy researching and connecting ideas

• Think in frameworks, not paragraphs

• Understand why some content spreads and most doesn’t

• Can ship daily without burning out

• Take feedback as a tool, not a judgment
  

Bonus points (not required)

• You already follow and study founder-led or business pages

• You know how viral content works

• You’ve written for newsletters, LinkedIn, X, or IG pages in similar niches

• You understand basic content performance metrics (retention, saves, shares)

What success looks like

First 30 days

• You consistently generate strong Idea Cards

• You ship content with fewer revisions each week

• You go through our inhouse training on content

By 60 days

• Your ideas regularly get picked up and scaled

• Your hooks and structures start going viral

By 90 days

• You operate end-to-end with minimal oversight

• You’re a reliable content “barrel” for this niche
  

How we work

• High standards, fast feedback

• Systems > chaos

• Autonomy grows with judgment

• Performance matters more than hours