About Akidha
People often overpay for medicines they don’t fully understand.
They know the brand name—but not the molecule behind it. So when a cheaper alternative is suggested, trust becomes the biggest barrier.
Akidha is building India’s first education-led pharmacy.
The focus is on helping people understand medicine molecules first—then choose confidently.
Every order is doctor-verified, sourced from WHO-GMP certified manufacturers, and priced with complete transparency.
When someone asks, “Why didn’t anyone tell me this before?”
Akidha aims to be the answer.
Role Overview
We are looking for a Content Strategist to lead content planning, creation, storytelling, and multi-channel execution aligned with Akidha’s brand voice. This is a hands-on role requiring a strong understanding of the healthcare/pharma ecosystem, digital content formats, SEO, and performance-driven content marketing.
Key Responsibilities
Develop and execute Akidha’s content strategy across digital platforms
Plan and create content for blogs, social media, website, campaigns, and education-led initiatives
Ensure consistency in brand voice, tone, and messaging
Drive SEO-focused content planning and optimisation
Track and analyse content performance using relevant metrics and tools
Collaborate with marketing, design, and growth teams for integrated campaigns
Stay updated on healthcare, pharma, and digital content trends
Requirements
Proven experience as a Content Strategist or in a similar role
Strong understanding of healthcare/pharma content regulations and best practices
Hands-on experience with SEO, content analytics, and performance marketing
Excellent writing, editing, and storytelling skills
Ability to balance creativity with data-driven decision-making
Experience in health-tech or related domains is preferred
Location: Work from Office - Mumbai, Maharashtra